6io 
TITK 
tropical 
Countries 
1891 
1892 
189:; 
1894 
1895 
Ilussian  Pos- 
sessions in 
lb. 
lb. 
lb. 
lb. 
lb. 
China 
no 
150 
00 
20 
Samoa 
400 
00 
00 
00 
(10 
Seychelle.s 
50 
00 
00 
00 
00 
Spain 
600 
35 
•20 
15020 
05 
Sweden 
Tuvkcv  in 
2580 
770 
1700 
500 
5.5-25 
Kurope 
5700 
1050 
•2015 
3100 
0 1 oU 
Turkey  in  Asia  on 
United  States 
no 
1480 
2110 
U7(3l 
of  America  15iZ19 
851-2  j 
107001 
40S73 
18-2022.i 
00 
Syria 
West  India 
00 
00 
200i 
0 
Islands 
00 
000 
00 
1500 
00 
Total  lb.  G70200S1  ] 
72'2S2524j 
S-2200352.1 
S7o76322i- 
08581000,- 
Ol'FU'l.VL  ESTIMA  l'i;  Of  THE  1 1'A  CUOV  fOK  ib'.H). 
Your  Committee,  after  due  eunsideiation,  ha*  de- 
cided to  estimate  the  Tea  Crop  of  the  Inland  a\ a 
for  export  in  ii?96  at  101,000,000  lb. 
inailiAY  AAU  £i  V*  — ■A""*'  o-  n u TV 
It  was  foiuid  with  regret  that  Sir  G.  H.  D, 
phinstone  could  place  so  little  of  hie  time  at 
RErOKT  OF  “THE  THIKT'f  COMMITTEE” 
CEYLON  TE.t.  IN  -AMERICA. 
This  being  the  first  Report  by  the  “ Thirty  Com- 
mittee”, it  is  desirable  to  begiu  at  the  point  which 
had  been  reached  in  the  last  report  on  the  suli- 
iect  by  the  Committee  of  the  Tlanters  Association 
rh/e  Book  of  Proceedings  for  year  endmg  1 . tu 
February  1895)  vi^i-  the  appointment  oi  Mi.  m. 
the 
their 
oihuion  undesirable  that  he  should  go.  Mr.  Mac- 
kenzie accordingly  took  up  the  w'ork  indepmideni  y 
and  has  since  carried  it  on  alone.  Mr.  Mackeii- 
zie’s  chief  duty  on  the  occasion  of  his  first  visit 
wL  to  find  out  those  methods  which  were  ac- 
cording to  his  judgment  formed  on  the  spot  most 
suitable  and  most  likely  to  further  the  coiisump- 
Team  the  United  States  and  to 
ascertain  who  were  the  proper  people  to  assist  and 
to  interest  in  our  staple.  He  proceeded  to 
in  February  1895  and  returned  in  April 
London,  and  his  views  are  embodied  iii  his  lettei  to 
the  Coinmittce  of  8th  April  1895  which  will  be  printed 
with  the  Proceedings  for  the  past  yeai.  The  salient 
Snts  of  his  report  are  b.iefly  (1)  that  as  Americans 
a?  nk  green  teas  we  should  endeavour  to  make  these 
P2)  thSt  the  trade  is  deeply  bound  up  in  China  and 
Ir-'  .,.1.;„1,  nvfi  RO  totally  different  m make  and 
revolutionise  the 
much 
America 
189.5  lo 
vill  have  to 
ctp  to  ours  that  we  w 
trade ; (3)  that  even  if  the  retailer  uiakes  as 
iraue , . j.  . , from  Chinas 
ours  because 
e go  further ; 
iiw  breaks  are  so  small  that  dealers  ai;e 
mnhle  to  match  them  whereas  he  has  no  dim- 
line  of  50(1  at  1,000 
iwotit' per  pound  of  our  teas  as  he  did 
n Jajans!^  yet  he  sells  fewer  pounds  of  < 
m,vR  are  so  much  stronger  and  therefore 
ours  are  so 
(.f)  that  our 
often 
chests  of 
(Vtilat  meU^  of  adve,  tising  as 
pmetised  in  England  are  unsuitable  ; ((i)  that  the  ol.jert 
should  be  to  enlist  in  our  . ause  men  of  capital  am 
energy  who  are  willing  to  take  up  onr  tea  and  push  it 
ai  d wL  will  in  time  force  the  large  dealers  in  the  presen  t 
S trade,  to  takeonrloannin  selt-defence.  to  assist  such 
men  ^ advei tising  and  other  ways  ana  by  fur  her 
Len  ral  advertising  so  far  as  funds  permit.  Pure  food 
shows  and  other  similar  small  exhibitions  arc  approved 
o but  expensive  exhibits  at  large  exlnbitions  are  viewed 
•fU  iftHe  favour  by  Mr.  Mackenzie.  In  accordance 
Sh  hfadvicneiiLed  by  Mr.  Mackenzie  which  is 
with  “ I „ a letter  of  initrnctious  was  issued 
"u“"’re  Sn  lUtee  to  Mr.  Mackenzie,  with  the  ap- 
SovM  of'  the  Oovcriimcnt.  Followaug  the  lines  indi- 
piovai  1 ,„ay  be  summed  up  in  the  word 
-IdJertEe  ” thougdi  nof  in  the  limited  sense  usually 
understood  as  press  advertisements.  I ndcr  advci- 
tS  the  Uomn.ittee  included  every  foru.  ot  nu.k.ng 
Inown  our  t’eas  to  the  American  trade  and  American 
ConTumer,  so  as  our  funds  Fould  permit.  - 
AGRICUI/IURIST.  [March  2,  I8y6. 
Mackenzie  was  re-appointed  the  Ceylon  representative 
and  returned  to  the  States  as  soon  as  funds  were 
remitted  to  him.  At  this  time  a renewed  attempt 
was  made  through  the  Ceylon  Association  in 
London  to  bring  about  combined  action 
with  India.  But  the  proposal  made  failed 
to  meet  with  the  Committee's  approval  and  it  was 
considered  that  Mr.  Mackenzie's  Letter  of  Instruc- 
tions gave  him  sufficient  scope  to  unite  with  India 
if  in  his  opinion  such  a line  of  action  was  desirable 
in  the  interests  of  Ceylon.  Since  then  it  is  satisfac- 
tory to  know  that  Mr.  Mackenzie  has  seen  his  way 
to  join  lorces  with  India  to  a considerable  e.xtent, 
as  anything  like  opposition  to  Indian  tea  might  be 
prejudicial  to  the  interests  of  both  countries  and  it 
is  hoped  that  the  Indian  Committee  will  continue  to 
supply  funds  ill  the  same  proportion  as  Ceylon.  A 
number  of  firms  who  are  well  established  in  the 
present  trade  and  whose  organisation  is  tlius  made 
available  lo  push  the  new  article  have  had  assistance 
in  advertising  and  some  firms  who  have  taken  up 
our  teas  from  the  first  and  have  put  energy  aud 
capital  into  the  business  of  pure  Ceylou  Tea  have 
also  received  assistance.  In  addition  to  this,  however, 
a great  deal  of  advertising  has  been  done  in  thepiess, 
regularly  by  contract,  and  specially  on  occasions 
of  political  or  other  excitement  when  an 
event  of  the  moment  was  seized  and 
adapted  by  Mr.  Mackenzie  to  his  purpose 
as  for  txomple  the  yacht  race,  the  eclipse,  the 
defeat  of " Tammany  Hall  ” and  so  on.  In  these 
special  cases  the  advei  tiseineiits  were  pictorial  and  of 
large  size.  At  present  an  advertisment  is  ruimiug 
coutaiuiug  the  names  aud  addresses  of  all  grocers  and 
others  who  deal  in  our  teas  in  New  Yorlc  and  Brooklyn. 
In  addition  to  these  advertisements  proper,  a large 
miniber  of  what  are  called  ” reading  notices  ” have 
been  inserted  in  daily  papers  and  articles  in 
magazines  and  all  are  changed  at  intervals.  The 
cost  of  advertising  in  America  is  very  gi'eat  and 
the  Committee  wish  to  warn  members  of  the 
Association  of  this  in  case  they  should  think 
that  with  tlie  funds  at  their  disposal  a great  deal 
more  can  be  done.  Pamphlets  and  Icafiets 
have  also  been  largely  distributed.  The  above 
is  a biief  outline  of  what  Mr.  Mackenzie  and 
llu:  (,'onimiUee  have  iieeii  doing  during  the  year. 
Dliviously  ill  a matter  of  this  luiture  it  is  impossible 
lo  publish  the  names  of  firms  and  others  who  have 
assisted  in  pushing  our  teas  and  who  have  in  turn 
received  assistance  in  advertising,  but  the  Committee 
cousider  that  in  Canada,  Ceylon  tea  is  now  a house- 
hold word  and  that  it  is  becoming  rapidly  known  in 
the  Eastern  States  and  Chicago,  whicli  are  after  all 
the  great  centres  of  dense  populaliou  and  they  point 
with  confidence  so  the  figures  of  exports  of  Ceylou 
tea  from  London  aud  from  Ceylon  direct  to  tho 
United  States  and  Canada.  Nor  must  (liese  figures 
be  looked  at  merely  in  the  aggregate.  The  rate  of 
increase  is  after  all  the  true  test  and  the  Committee 
venture  to  think  that  looked  at  in  that  light  they 
are  eminently  satisfactory  and  prove  that  the  efforts 
put  forth  ill  1891  and  1895  have  met  with  adequate 
reward.  In  this  conopctioii  it  may  be  pointed  out 
tliat  the  Hoard  of  Tr.ade  returns  of  exports  from 
(Iveat  Hritain  of  Ceylon  Tea  were  only  made  availa- 
ble in  1895  at  the  instance  of  the  Planters’  Asso- 
ciation and  are  not  available  for  previous  years.  The 
absolute  necessity  of  maintaining  and  increasing 
our  cffoit.s  during  189b  must  be  apparent  to  all  in 
view  of  our  increasing  exports  and  the  Committee 
express  their  earnest  hope  that  these  efforts  will  be 
.still  further  increased  in  the  future.  To  Mr.  Mac- 
kenzie thauks  are  very  specially  due  for  he  has 
thrown  himself  into  his  work  with  all  his  energy  at 
considerable  personal  inconvenience.  The  Committee 
also  desire  to  express  their  thanks  to'  the  Ceylon 
Government  for  its  coiuinued  sympathetic  attitude 
aud  its  willing  consent  to  the  Committee’s  proposals. 
CEYLON  TEA  IN  RUSSIA. 
The  Committee  have  continued  to  give  atteution 
lo  this  market,  which  camiot  he  cousiderod  any  less 
important  than  tho  Aaiericau  market.  Being 
already  ’ ' ’ ’ ' ' 
from 
Mr. 
uiKLxx  iiiiu  lIlHlKtJt.  X>eiU^ 
dy  a black  tea  cousumiuc  people  their  change 
China  tea  to  Ceylon  Tea  may  be  expected 
