762 
THE  TROPICAL  AGRICULTURIST. 
[May  I,  1896. 
large  proportiou  of  India  and  Ceylon  to  give  it 
a flavour.  Meantime  the  work  of  pushing  the  sale 
of  these  teas  go  along  merrily. 
Try  Norway  and  Sweden.— As  a scheme  is  on  foot 
for  opening  an  exhibition  at  Stockholm  on  a large 
scale,  an  opportunity  will  be  afforded  of  pushing 
the  sale  of  Indian  and  Ceylon  teas  in  Sweden  and 
Norway.  The  exhibition  will  comprise  engineering, 
buildup,  industry,  machinery,  implements,  trans- 
port, shipbuilding  and  navigation,  electricity,  fisheries, 
rnilitary  sciences,  sport,  travelling,  fine  arts,  educa- 
tion and  instruction,  hygiene  reproduction  of  drawings, 
^c.,  sliigd,  scientific  appliances,  etc. — Home  and 
Colonial  Mail,  March  27. 
TEA  IN  AUSTRALIA. 
Business  in  China  tea  has  been  rather  quiet.  Sales 
ai'e  reported  of  400  half-chests  panyong  at  IRl,  300 
half-chests  panyong,  at  6d  to  7d,  200  heavy  weights 
choice  panyong,  100  quarter-chests  buds  at  5d,  and 
370  half-chests  kooloo  at  o.Jd  to  8d,  Ceylons  have  been 
in  good  demand,  and  sales  of  about  800  packages 
(partly  for  export)  have  been  made  at  prices  rang- 
ing from  6d  to  Is  Id.  A catalogue  of  152  packages 
Ceylon,  ex  Valetta,  was  offered  at  auction  on  Tuesday, 
and  sales  were  made,  publicly  and  immediately  after 
the  auction,  of  130  packages  at  5Jd  to  8d,  prices  being 
a shade  easier. — Australasian,  March  28. 
CEYLON  TEA  IN  RUSSIA. 
Mr.  Philip,  Secretary  of  the  Planters’  As.se- 
ciation,  has  sent  us  the  following  copy  of  a letter 
received  from  Mr.  M.  Rogivue  reporting  on  his 
work  in  Russia  : — 
Moscow,  January  1890. 
A Philip  Esq.,  Secretary  to  the  Ceylon  Thirty 
Committee,  Kandy  (Ceylon.) 
Dear  Sir. — I now  have  the  pleasure  of  giving  you 
some  amount  of  what  I have  done  for  the  advertise- 
ment of  Ceylon  Tea  in  Russia  up  to  the  end  of  1895 
making  use  of  part  of  the  grant  allowed  me  by  the 
“Thirty  Committee”  last  summer  for  this  purpose. 
What  I have  done  is  as  follows 
1.  The  large  announcement,  examples  and  trans- 
lations of  which  accompany  this  letter,  has  appeared 
four  times  in  each  of  the  six  leading  daily  papers  of 
Russia,  size  about  a quarter  page.  See  example 
marked  A.  Novoe  Wremya  once,  also  j page  in  the 
official  Police  Gazette.  The  same  has  been  printed 
in  a somewhat  smaller  size  in  eleven  provincial 
papers  twice  in  each,  see  example  marked  “B” 
“Preazovskie  Krai”  issued  at  Rostoff  on  /Don,  the 
ones  chosen  being  those  of  the  largest  circulation  in 
their  respective  Governments. — Cost  about  Rl,500. 
2.  Besides  1,000  new  jilacards  of  my  firm  for 
Ceylon  Tea  (specimen  herewith)  two  thousand  coloured 
pictorial  transparent  placards,  one  of  which  with 
translation  of  the  wording  is  sent  herewith,  have 
been  procured  for  affixing  in  the  windows  of  my  cus- 
tomers and  own  magazines  or  elsewhere  available, 
and  also  in  the  trams  wherever  I can  obtain  per- 
mission.— Cost  about  R2,000. 
3.  A Calendar  for  1896  with  a view  near  Colombo 
reproduced  by  photographic  process  on  the  one  side, 
and  my  price  list  for  Ceylon  tea  and  coffee  on  the 
reverse. 
These  to  the  number  of  2,000  were  distributed  at 
X’mas  and  the  New  year  hero  in  Moscow  and  through 
my  provincial  agents. — Cost  R150. 
4.  3,000  price  lists  and  50,000  “Brochures”  or 
paiiiphiets  setting  forth  the  advantages  and  many 
good  qualities  of  “Ceylon  Tea”  have  been  printed 
and  are  in  process  of  distribution  (example  herewith.) 
—Cost  R350. 
In  hand  now  I have  a smaller  newspaper  adver- 
tisement which  is  appearing  in  sixtyone  leading  pe- 
riodicals and  daily  papers,  in  addition  to  those  of 
8t.  Petersburg  and  Moscow.  In  each  large  town  of 
every  Government  throughout  Russia  where  local 
newspapers  are  issued  the  best  have  been  selected 
and  matters  so  arranged  that  every  day  throughout 
the  year  1896,  an  advertisement  of  “Ceylon  Tea” 
shall  appear  in  at  least,  two  papers  (of  two  sepa- 
rate places)  and  so  covering  the  whole  area  of  this 
country. — Cost  about  R3,500. 
Further  particulars  of  this  advertisement  with 
specimens  I will  forward  with  my  second  report. 
I am  also  getting  a van  with  “ Ceylon  Tea  ” ad- 
vertised on  the  sides  to  go  round  Moscow  with  sup- 
plies of  my  tea  for  the  various  shops  and  customers, 
and  to  and  from  the  Railway  stations. — Cost  R800. 
At  the  Nijni-Novgorod  Exhibition  (in  May  next.) 
I purpose  having  a pavilion  for  the  distribution  of 
Ceylon  Tea  in  cups  and  in  packets  as  samples  etc. — 
I expect  to  spend  there  about  R3,000. 
As  this  Exhibition  is  exclusively  for  Russian  produce 
and  manufactures  1 am  not  permitted  to  exhibit,  but 
believe  I can  manage  by  the  above  method  to  make 
good  use  of  the  opportunity  to  spread  the  knowledge 
of  Ceylon  Tea.  Of  the  money  granted  me  I have  al- 
ready spent  about  R4,000  as  shown  above  in  the 
margin  besides  extra  discounts,  and  liberal  bonucs 
granted  to  induce  fresh  people  to  take  up  the  business 
in  new  places. 
My  detailed  accounts  will  follow  as  soon  as  I have 
received  all  the  particulars.  I will  now  try  to  give 
you  some  idea  of  the  direct  result  of  what  I have  done 
during  the  past  five  years  as  apparent  to  me  here,  I am 
presently  able  myself  to  dispose  of  about  300,0001b. 
Ceylon  Tea  in  packets  in  a year  which  shows  a 
tremendous  advance  as  compared  with  the  previous 
year,  a large  amount  of  which  is  no  doubt  due  to  the 
greater  freedom  of  action,  I have  been  able  to  enjoy 
through  the  increase  of  capital  obtained,  when  I was 
last  in  London,  Mr.  Dowling  having  as  you  have  heard 
joined  the  business;  aud  not  only  with  capital,  but  also 
with  his  thorough  knowledge  of  tea  etc.,  and  his  per- 
sonal services  be  greatly  assisted  the  cause  of  Ceylon 
Tea  in  Russia. 
1 look  for  a largo  increase  during  1896  and  hope 
that  I shall  dispose  of  nearly  half-a-million  pounds, 
but  though  my  customers  are  numerous  they  are, 
as  a rule  only  able  to  take  such  small  quantities 
aud  are  at  such  a distance,  that  the  cost  frequently 
balances  or  even  exceeds  the  return. 
In  addition  to  my  own  magazines  in  Moscow, 
Nijni  Novgorod  and  Warsaw,  I have  agents  in  17 
large  towns.  St.  Petersburg,  Kiew,  Charkow,  Rostow, 
Don,  Odessa,  Vitno,  Minsk,  Berditschew,  IJmau, 
Jaroslawe,  Twen,  Witebeck,  Orel,  Pensa,  Gitomir. 
Michailovvka  and  Taubow,  who  in  many  cases  have 
numerous  shops  in  the  small  towns  of  their  sur- 
rounding districts,  and  I have  regular  customers  all 
over  the  country. 
I am  now  taking  steps  to  open  another  magazine - 
here  in  Moscow,  making  in  all  five  in  this  city,  aud 
also  intend  about  June  next  to  open  one  in  Twanova 
Vosnesensk,  a large  manufacturing  town,  between 
Leu  and  Nijni,  called  the  Manchester  of  Russia. 
I have  been  especially  trying  to  gain  customers 
among  the  many  co-operative  societies,  railway  camp, 
big  manufacturing  companies,  etc.,  which  exist  in 
the  country,  and  several  now  have  begun  to  take 
the  Ceylon  tea.  The  army  is  well  represented  on 
my  books  by  several  regiments,  the  “ P’aculty  " by 
some  hospitals,  and  the  “ Church  ” by  many  priests 
and  a few  of  the  Monas  Perico. 
To  give  you  some  idea  of  the  area  which 
I have  worked,  I now  send  tea  to  Welsk  the 
farthest  point  North  that  the  railway  system  at  pre- 
sent extends  to,  and  in  South  Russia  in  Tiflis  and 
many  towns  of  the  Caucasus  I have  numerous  cus- 
tomers, and  have  just  secured  another  in  Askabad 
which  is  some  way  South-east  of  the  Caspian  Sea. 
I have  also  many  clients  in  Poland  and  the  South 
West  of  Russia  and  in  the  East,  I supply  Ceylon  tea 
as  far  as  Kolland  and  Margalan  in  Turkistan  as  well 
as  to  several  places  in  Buchara.  My  agents  have 
nearly  all  increased  their  business  this  last  year  and 
here  in  Moscow  the  consumption  shows  good  pro- 
gress. But  though  I have  got  the  article  introduced 
in  so  many  places,  the  demand  to  begin  with  is  so 
very  small  aud  requires  such  constant  working  up 
and  the  various  agents  and  customers  want  such 
libei'al  terms  in  the  way  of  discount  etc.,  apart  from 
the  substantial  bonuses  and  free  carriage,  I have  been 
giving  to  encourage  buyers  of  larger  quantities  and 
