120 
THE  TROPICAL 
AGRICULTURIST. 
[Aug.  I,  1896. 
A large  number  of  leaflets  with  cuts,  printed  on 
“faced”  or  “coated”  paper  iu  two  colours,  were 
ordered  by  Mr.  Mackenzie  during  his  previous  stay 
here.  These  were  to  be  for  Ceylon  tea  alone,  b.U 
as  we  had  agreed  that  all  work  would  bo  more 
advantageous  if  done  for  the  teas  cf  both  countries 
the  requisite  changes  were  made,  and  the  leaflet  ap- 
peared in  the  form  of  which  I send  specimens.  Some 
B.5t),0UU  of  these  have  been  distributed  through  the 
difierent  firms  wo  have  g'vou  grants  to,  and  also 
through  other  channels,  some  through  jobbers  and 
from  them  to  grocers,  and  others  to  grocers  direct. 
The  large  number  of  applications  we  have  received 
for  copies  made  ns  determine  lo  get  out  a fresh  edi- 
tion, which  is  new  in  the  Press,  and  we  have  added 
this  figures  of  the  importations  of  tea  into  Atncrica. 
This  edition  will  be  one  of  200,000,  and,  will  be  divided 
into  batches  of  varying  sizes,  and  on  each 
batch  the  name  of  the  firm  through  whom  they 
will  be  distributed  will  appear.  We  hud  this 
a better  plan  than  giving  out  plain  copies, 
as  the  people  who  use  them  for  distrilmtion 
stamp  their  own  names  on  them  with  rubber 
stamps,  &c.  and  do  not  make  as  neat  a job  as 
we  can  have  done  bv  the  printer.  It  is  immaterial 
to  us  that  individual  firms  benefit  by  this,  as  we 
are  saved  the  immense  (really  prohibitory)  cost  of 
distributing  them  ourselves,  and  we  are  saying  the 
same  thing  through  numerous  different  mouth- 
pieces. 
I may  mention  here  that  a large  number  of 
leaflets  on  Ceylon  tea,  printed  in  London,  were 
brought  over  here  by  Mr.  Mackenzie  on  the  pre- 
vious occasion,  and  these,  too,  have  been  tent  out 
through  the  same  channels. 
The  matter  of  giving  subsidies  to  certain  firms 
on  reasonable  conditions  has  been  the  subject  of 
separate  letters,  and  as  our  relations  with  the  firms 
in  question  are  confidential,  I will  not  do  more 
than  make  this  general  reference  to  the  subject 
here.  I believe  that  the  firms  in  question  are  loyally 
adhering  to  the  points  agreed  upon,  and  are  not 
shriking  the  responsibilities  they  undertook.  One  of 
the  objects  aimed  at  has  certainly  been  gained, 
and  that  is  our  teas  are  being  distributed  not 
only  in  the  large  cities,  but  in  many  towns  and  vil- 
lages as  well,  and  we  can  hope,  therefore,  to  get 
much  of  the  advantage,  which  we  would  otherwise 
lose,  out  of  the  general  advertising  we  are  doing. 
Daring  February,  arrangements  were  completed  to 
introduce  the  system  of  giving  away  tea  between 
the  acis  at  other  theatres,  and  finally  we  had  the 
following  theatres  all  at  work  at  the  same  time : — 
Casino,  Garrick,  Herald,  Square,  Star,  all  in  New 
York,  and  the  Amphion,  and  Park  theatres  in  Brook- 
lyn. I have  explained  the  plan  in  previous  reports, 
and  have  only  to  say  that  while  the  cool  weather 
lasted  they  were  an  excellent  form  of  making  tlie 
tea  known  and  popular.  The  theatres  are  all  closing 
now,  and  we  have  at  the  present  time  hut  two  places 
in  work,  the  Casino  and  tho  Garrick.  I am  only 
keeping  these  up  on  the  present  lines  until  I know 
more  infinitely  w'hat  the  plans  are  for  the  future,  as 
I think  that  iced  tea  might  be  used  with  advantage, 
but  do  not  w’ish  to  undertake  new  plans  at  present. 
At  the  100th  performance  of  the  “ Lady  Slavey  ” 
at  the  Casino,  we  arranged  that  the  souvenir  given 
away  on  that  occasion  should  bo  a silvered  tea  caddy 
of  a very  neat  pattern,  having  a suitable  inscription 
on  one  side,  and  the  words  “India,  Ceylon  tea”  on 
the  top.  These  were  filled  with  tea,  and  nine  hun- 
dred were  given  away  to  the  ladies  attending  that 
evening.  By  the  urgent  representation  of  the  mana- 
ger, 1 agreed  to  share  the  cost  of  an  additional  100 
caddies,  for  distribution  among  the  other  theatrical 
managers,  Press  representatives,  &c.  The  souvenir 
is  said  to  be  the  best  over  given  away  in  a theatre 
ill  New  York.  The  arrangement,  made  was  th  it  the 
cost  of  tliG  caddies  should  be  shared  between  the 
management  and  ourselves,  wo  paying  for  the  tea  used. 
Tho  management  undertook  to  do  all  the  puffing  re- 
(luisite,  audgaveout  that  the  tea  cost. If  10 per  pound, and 
other  s’tutl  of  that  nature.  The  advertisement  was  a 
coodouo,  not  onlv  because  cadi  recipient  of  the  caddy 
13  sure  to  remember  fcho.  tea,  hut  because  tho  country 
papers  all  over  the  country  must  have  had  paras,  re- 
garding it,  which  we  cannot  trace.  I will  send  sample 
of  the  caddies  iu  duplicate  as  usual  with  all  I send. 
Daring  one  week  wo  tried  an  advertising  scheme, 
very  clever  in  itself,  but  expensive.  In  the  “ Lady 
Slavey  ” there  is  a scene  in  which  the  American 
millionaire,  the  leading  man  character,  is  being 
entertained  by  a rich  country  grocer.  The  scene  is 
laid  in  the  Grocer’s  liouse,  Snipe  Manor,  and  he 
draws  attention  to  some  portraits  on  the  wa'l.  The 
American  remarks  that  he  supposes  they  arc  these 
of  ancestors.  The  I'epl}  is  “ No,  those  of  bast  cus- 
tomers,” and  at  the  same  time,  while  both  the 
audience  and  the  people  on  the  stage  are  looking  at 
the  portraits,  they  are  brightly  lighted  up  by  means 
of  a strong  steriopticon,  or  some  similar  arrange- 
ment, and  one  reads,  “ Pure  Ceylon  and  India  tea.” 
The  effect  lasted  only  a short  time,  and  as  we  could 
not  make  terms  for  the  American  to  mike  some 
suitable  remarks  about  the  tea,  v/e  left  oil  after  a 
couple  of  weeks’  trial. 
I have  given  several  lectures  at  schools,  Ac.,  and 
recently  gave  one  before  tho  Women’s  Press  Club, 
New  York,  at  Carnegie  Hall.  Although  the  Meeting 
did  not  happen  to  be  well  attended  this  was  the  best 
one  I have  had  from  an  advertising  point  of  view,  as 
it  was  mentioned  by  a number  of  papers  (as  usual  it 
is  difficult  to  trace  them),  and  the  report  in  one  of 
them  alone  would,  if  measured  aud  paid  for  at  the 
usual  rate,  cost  nearly  ?f240,  (w«.,  166  lines  the  aggre- 
gate measure,  at  |P50  a liue).  In  this  case  the  lady 
reporter  of  tho  paper  iu  question — The  Recorder — hap- 
pened to  be  there,  aud  agreed  to  use  notes  of  the  lecture 
if  I could  send  them  in  time,  the  lecture  being  on  Satur- 
day. I wrote  them  and  sent  them  off  at  once,  and  she 
used  them  bodily,  no  doubt  glad  to  get  so  much  copy 
done  without  trouble.  Still  the  advantage  is  ours. 
I was  not  permitted  to  lecture  at  the  Profc.ssioual 
Women’s  League,  as  no  man  has  the  privilege  of 
appearing  there.  Mrs.  Tipton  accordingly  got  up  the 
lecture,  which  she  has  heard  me  give  very  often 
now,  aud  was,  I have  no  doubt,  a very  efficient  sub- 
stitute. At  any  rate,  the  notices  we  got  from  that 
lecture  would,  if  measured  up  and  paid  for,  cost  two 
or  three  hundred  dollars. — M.  3Iail,  July  3. 
THE  AMSTEliDAM  CINCHONA  MARKET. 
Our  Amsterdam  coiTe.spon<leiit,  writing  on  Friday  last, 
ob.serve.s  that  the  .Java  cinclioiia-iuictions  on  June  11th 
were  eliietiy  remarkahle  for  tho  fact  that  for  rich 
nnmifacturing  hark.s  (which  were  in  good  .supply)  prices 
were  jiaid  altogether  exceeding  Uie  regular  unit  figure. 
The  auctions  included  1,150  kilos,  of  liark  analysing  from 
8 to  yd  per  cent  of  sulphate  of  (piiniiie,  and  1,010  kilos, 
analysing  from  10  to  11  per  cent.  ’I'lie  richest  parcel 
at  auction  was  one  of  10  liales  criislieil  ledger-bark 
from  tlie  G.unboeng  ])lantation,  whicli  fetched  3'7^c  per 
i kilo.,  equal  to  a unit  of  O'lOe,  wliereas  the  average 
unit  for  fair-qu.ility  harks  wsis  only  2’OOc.  Oiir  eorre- 
spondent  adds  that  there  must  liave  been  some  special 
reason  wliy  these  harks  realised  such  liigh  rates.  Fliar- 
inaeeutical  liarks  of  tine  quality  also  felelied  high  prices* 
medium  and  ordinary  grades  were  neglected,  and  mostly 
bought  in.  'J'lie  hark  stock  in  Amsterdam  is  now'  very 
liglit.  - Chcuiist  and  Drii^c/ist,  June  20. 
The  Pumelo  in  Engeanh  : The  Ignorance 
OF  Kew  Gardens.— The  Fruit-Groivcr  of  July  1 
says  : — 
Another  astounding  statement  comes  from  Kew 
Gardens  which  will  iirobably  become  a standing  joke 
in  fruit  trade  circles.  Mr.  Morris  writes  us ; “ I 
have  been  asked  more  than  once  lately  whether  there 
is  no  fruit  yet  unknown  to  most  English  palates 
which  might  be  introduced  into  this  country,  aud 
form  a pleasant  article  of  food,”  and  then  he  goes 
oil  to  reier  to  the  pumelow,  or  pomelo,  as  it  is  spelt 
in  the  trade,  or  shaddock,  as  being  such  a one. 
Considering  the  shaddock  has  been  imported  for 
years,  and  that  iu  spite  of  the  futile  attempts  that 
have  been  made  to  popularise  it  with  buyers,  it  is 
aiiiusing  to  find  anyone  writing  so  lato  in  the  day, 
and  from  Kow  too,  in  such  a strain.  The  shaddock, 
if  it  IS  a rival  of  any  other  fruit,  is  a rival  of  the  lemon, 
and  as  tho  public  prefer  the  latter  to  tho  formor, 
there  is  not  much  likelihood  of  it  ever  bGconiing 
"a  plcasaut  article  of  food”  iu  this  couutry. 
