GROWERS NATIONAL MARKETING AGENCY. 
35 
outstanding facts: (1) During the year 192(3 with a crop but slightly 
below normal (95 per cent of normal), in the face of rapidly falling 
prices on practically all other commodities, the cranberry market 
advanced throughout the selling season. (2) The grower received 
DIVISION OF RECEIPTS FROM SALE OP 
A BARREL OF CRANBERRIES, 192 0. 
BASED ON RETAIL PRICE OF 1 8 CENTS PER POUND 
BARREL CONTAINS IOO POUNDS 
COOPERATIVE 
ASS'NS 3.5£- 
RETAILER ^^A% 
WHOLESALERS II. B% 
TRANSPORTS 7.4% 
GROWER 54.0£ 
^ADVERTISING 
Fig. 11.— The 54 per cent of the retail price received by the grower for producing and packing cranberries 
is well above the amount received by producers of most other perishable fruit and vegetable products. 
a greater percentage of the consumer's dollar than has been shown in 
studies of other perishable food commodities. In other words, the 
marketing expenses appear to be less than are ordinarily charged on 
similar products. 
