34 BULLETIN 1109, U. S. DEPARTMENT OF AGRICULTURE. 
Table 8. — Retail prices of cranberries at 13 large markets in 1920. 
[Total stores, 11,334.) 
City. 
Dates included, 1920. 
Number 
of re- 
ports in- 
cluded. 
Retail 
price 
per 
pound. 
New York 
Chicago 
Milwaukee 
Indianapolis 
Minneapolis and St. Paul. 
Detroit 
Cincinnati 
Kansas City 
Omaha....' 
Toledo 
Pittsburgh 
Columbus 
Sept. 27 to Oct. 9.. 
Oct. 11 to Oct. 23.. 
Oct. 25 to Oct. 30. . 
do 
Oct. 25 to Nov. 6.. 
....do..., 
Nov. 1 to Nov. 13. 
Nov. 8 to Oct. 20.. 
Nov.l to Nov. 13. 
Nov. 8 to Nov. 20. 
Nov. 15 to Nov. 27 
Nov. 22 to Dec. 4.. 
2,410 
2,907 
297 
491 
626 
596 
907 
563 
513 
603 
858 
563 
SO. 16 
.159 
.156 
.157 
.154 
.152 
.151 
.162 
.161 
.158 
.23 
ALL MARKETING EXPENSES. 
Table 9 gives a comparison of marketing expenses. It will be 
noticed by this table that the grower receives 54 per cent of the con- 
sumer's dollar for growing and packing the fruit. Although data are 
meager concerning the percentage of the retail price which the 
grower receives on other perishable fruits and vegetables, it is safe to 
say that on the whole this percentage is well below the 50-cent mark. 
Transportation charges amounted to over twice the amount 
charged by the cooperative associations. 
Table 9. — Expense of marketing a barrel of cranberries, 1920-21} 
Items. 
Grower 
Cooperative marketing associations 2 . 
Advertising 
Transportation 
Jobber 
Other wholesalers 
Retailer 
Marketing 
Per cent 
of total 
expense. 
expense. 
$9,713 
54.0 
627 
3.5 
.275 
1.5 
1.333 
7.4 
1.899 
10.5 
.125 
.7 
4.032 
22.4 
Realized on barrel at retail. 
18.004 
100.0 
1 Based on a retail price of 1 8 cents a pound. 
2 Both local and central. 
Jobbers and other wholesalers charged for their services an amount 
equal to the combined charges of the cooperative association and the 
transportation agencies, while the retailer's margin amounted to 
practically one-half the total marketing expense, yet it is doubtful if 
the retailer's margin was sufficient to cover more than his actual 
handling cost. 
The conclusion drawn from this study is that the cranberry grow- 
ers have built up an efficient marketing organization marked by two 
