growers' national marketing agency. 31 
JOBBERS. 
In answering a questionnaire 173 jobbers located in 26 States 
submitted handling margins on cranberries for 1920 which ranged 
from 4 per cent of selling price to more than 25 per cent. The range of 
jobbers' margins is shown below: 
Margin: 1 Number of jobbers 
5 per cent or below 9 
6 to 10 per cent 66 
11 to 15 per cent 04 
16 to 20 per cent 30 
Above 20 per cent 4 
The weighted average margin for all jobbers is 13.6 per cent of 
their selling price. The weighted average selling price of cranberries 
CRANBERRY SHIPMENTS FROM NEW JERSEY 
SEASON 020-1921 
IOO CARS 
Fig. 9.— New Jersey car4ot shipments through the cooperative association amounted to 354 cars. Canadian 
shipments, not shown on the map, amounted to 5 cars. 
by jobbers during October, November and December, the months of 
greatest sales, was 813.97 a barrel. Hence the jobbers' margin for 
the country as a whole was around 81.90 a barrel. 
OTHER WHOLESALERS. 
Although the jobber is the principal wholesaler of cranberries after 
they leave the hands of the exchange, some of the product is handled 
by more than one wholesaler in the same market. For instance, it is 
not unusual for a car-lot receiver to sell to a smaller wholesaler, or for a 
wholesaler to sell to a wagon peddler, who in turn supplies the 
retailer. This being the case, the jobber's margin does not cover the 
entire wholesale handling charge for all berries. It is difficult to as- 
Percentage of selling price. 
