30 BULLETIN 1109, X'. S. DEPARTMENT OF AGRICULTURE. 
cases might effect a saving in transportation costs, consumers' 
demands and trade practices make a division of territory highly 
impracticable, for, as has been stated, the different markets demand 
different kinds of cranberries. 
"Cross freights" are often condemned for incurring what is termed 
an unjustifiable expense. However, in many cases the loss incurred 
by attempting to place goods regardless of consumers' demands and 
preferences would result in a far greater loss than that entailed by 
the " cross freights" incurred in catering to established trade wants. 
The part which transportation plays in the cost of marketing 
cranberries has been estimated by taking the number of barrels shipped 
from each growing district to the various States and applying the 
CRANBERRY SHIPMENTS FROM MASSACHUSETTS. 
ftf m— 
^^ SEASON !9SO-l9£l 
A '° 
N ~ >v -^~2^ 
i / *•-----— t?B2 
44 
/ 4£ / 
BBH r^<r "^ 
r --^^^~S 
....^jrtVsl S 
W5r 
jT J^AZZ 
/ L— . 1 tr ^m^~~~ 
2.4 _^Ag=4f 
^^W*9\T 
BHU^ r'9 
r — 7 
' / 1 ^— e 
/t— — 4 / 
1 a 
s ^a^— m / 
■■■ 
\ ,5 
/ 3 w* 
1 100 CARS ~\ 
Fig. 8.— The Massachusetts association shipped 561 cars to 36 States and 40 cars to Canada. 
freight rate from the principal shipping point in the growing State to 
the principal market in each consuming State. For instance, the 
cost of transportation on all berries shipped from Massachusetts to 
Iowa is based on the rate from the principal shipping point in Mas- 
sachusetts to the principal city in Iowa. Estimated in this manner, the 
weighted average transportation cost for each district is as follows: 
Ter barrel. 
Massachusetts $1.-42 
New Jersey 1 . 26 
Wisconsin 1. 10 
All berries shipped through association 1. 33 
This estimate of $1.33 a barrel for the three districts does not 
cover the less-than-carlot shipments entailed in distributing cran- 
berries to the retail trade from the jobbing centers. This expense is 
covered by the retailers' margin which is discussed later. 
