GROWERS NATIONAL MARKETING AGENCY. 
29 
The usual brokerage rates on car-lot shipments are $20 a car which 
averages around 10 cents a barrel. In some of the Southern and 
Western States where the demand is lighter 15 cents a barrel is 
charged, while three Southern States reported a brokerage charge as 
high as 20 cents. By far the greater bulk is handled for 10 cents if 
in car-lot shipments. This fee is paid by the central association and 
is covered by the handling charge of 46 cents a barrel. 
The total charge of both State and central cooperative association 
in 1920 was 62.7 cents a barrel. 
ADVERTISING. 
Expenditures for advertising amounted in 1920 to 27 J cents a 
barrel. An allotment of 35 cents a barrel was reserved, but because 
of the good demand for the product during the latter part of the selling 
season, it was not found necessary to expend the entire allotment. 
CRANBERRY SHIPMENTS BY COOPERATIVE 
ASSOCIATIONS, SEASON 1920-1931 
J -1 
77 \ 
X^i^ 
\ w* 
V- 
24 \ 
■ 
90 
B 9 
IOOCARS 
Fig. 7. — During the season 1920-21 the cranberry growers shipped cooperatively a total of 1,050 cars. 
These shipments went direct from producing districts to nearly every State in the Union. Forty-five 
cars not shown on the map were sent to Canada. 
TRANSPORTATION. 
Figure 7 is a graphic presentation of the car-lot shipments of the 
three cooperative associations through their central sales agency. 
This chart, together with the chart in Figure 5, shows that the Middle 
West furnishes the largest outlet for cranberries, and that the South 
consumes very small quantities in proportion to other sections of the 
country. 
Figures 8, 9, and 10 show the car-lot shipments from Massachu- 
setts, New Jersey and Wisconsin respectively. These charts show 
that there is no division of territory between the different associations. 
Even though such arrangement might be possible, and in a number of 
