GROWERS NATIONAL MARKETING AGENCY. 
27 
LOCAL ASSOCIATIONS. 
The marketing expense begins with the local association. The 
grower has his direct dealings with the local association and it acts 
as an intermediary between him and the central selling organization. 
It maintains an office in the cranberry district where all records of 
shipments and sales are kept for the growers' inspection. The local 
associations employ field agents whose duty it is to see that all pick- 
ing, packing, and grading practices are conducted in the proper 
manner. The local associations also furnish barrel and box labels 
to the grower and whatever advertising is placed in the packages. 
They order the cars, thus relieving the grower from all dealings with 
the transportation companies. They distribute the orders received 
from the central selling organization and take complete charge of 
the pooling system. They distribute to the individual -growers the 
money received from the sales of the central organization. It is to 
the State or local association that the grower goes for any informa- 
tion or to lodge any complaints that he may have. 
An allotment of 2 per cent of total sales is made to defray the 
expense of these services. However, under ordinary circumstances 
a portion of this allotment is refunded to the grower. 
Table 5. — Operating expenses of State associations, 1920. 
Expenses. 
Salaries 
Telegrams and tele- 
phones 
Labels 
Printing and office 
expenses 
Travel 
Rent 
Interest (actually 
paid) 
Sundries 
Total expenses . 
Income: 2 per cent of 
sales plus miscella- 
neous credits 
Refund to growers 4 . . 
Total 
barrels shipped, 
284,019. 
Amount. 
$20,134.32 
1, 730. 32 
7, 512. 36 
6, 190. 91 
814. 30 
720.00 
4, 595. 75 
5,969.51 
61,703.67 
11,726.01 
Average 
per 
barrel. 
SO. 0709 
.0061 
.0264 
.0218 
.0029 
.0025 
.0162 
.0210 
.2172 
.0413 
Massachusetts 
barrels shipped, 
175,659. 
Amount. 
$13, 500. 72 
1,028.67 
5,957.71 
5, 247. 25 
( 2 ) 
3, 547. 22 
4,634.06 
Average 
per 
barrel. 
$0. 0769 
0059 
0339 
0299 
.0202 
. 0264 
New Jersey 
barrels shipped, 
84,661. 
Amount. 
$5, 520. 00 
701.65 
1, 554. 65 
815. 46 
814. 30 
600.00 
1,029.39 
991.37 
33,915.63 j 
36, 590. 35 
2, 674. 72 
1931 
.2083 
.0152 
18,889.21 
6, 862. 39 
Average 
per 
barrel. 
SO. 0652 
.0083 
.0184 
Wisconsin 
barrels shipped, 
23,699. 
Amount. 
$1,113.60 
128. 20 
,0096 
,0096 
,0071 I 120.00 I .0051 
Average 
per 
barrel. 
SO. 0470 
, 0054 
,0122 
,0117 
.1421 
. 2231 
.0811 
19.14 
344.08 
1, 725. 02 
6,424.11 
2, 188. 90 
.0008 
.0145 
.0728 
.2711 
.0924 
1 Included in sundries. 
2 This association owns its own building. 
3 $2,510.19 was placed in the surplus fund, which explains the difference between expenses plus refund to 
growers and the 2 per cent sales allotment. 
4 Two per cent of the sales is reserved for operating expenses. This item represents the portion of the 
reserve not used. 
The operating expenses for 1920 were a little over 19 cents a bar- 
rel in Massachusetts, 14 cents in New Jersey, and 7 cents in Wis- 
consin. These differences are explained in a large measure by the 
differences in service performed. The Cape Cod district expends 
more money per barrel of fruit for inspection than either of the 
