GROWERS NATIONAL MARKETING AGENCY. 
25 
What are the more important factors making up the demand for 
cranberries and how can they be influenced ? Demand is influenced in 
a large measure by weather conditions during the selling season (cool, 
crisp weather is conducive to increased consumption) ; the supply of 
other fruits which may readily be purchased in place of cranberries ; 
the supply and price of sugar — a primary consideration; the ability 
of the consumer to purchase, as reflected by the prosperity of the 
people in general; the good- will attitude of the trade and the public 
toward the fruit. 
Certainly growers, neither individual nor organized, can hope to 
exercise control over the weather conditions during the selling season, 
CRANBERRIES 
PRODUCTION AND PRICES 
1907 - 1920 
AVERAGE PRODUCTION ALL YEARS =100 AVERAGE WEIGHTED PRICE ALL YEARS = 100 
Fig. 6.— The wide fluctuation in cranberry production indicates that the cooperative associations exercise 
little or no control over quantities produced. During the two seasons just past, the price has not 
decreased in the same degree that production has increased. A 95 per cent crop brought a price ranging 
from 15 to 50 per cent above the average. 
the supply of competing fruits, the price of sugar, or the prosperity 
of the consuming public. Hence it requires no argument to point 
out that the growers' associations have no monopolistic grasp on 
prices by reason of their control over the factors of demand. The 
associations do attempt to secure the good will of the dealers handling 
their product and also the good will of the public consuming it, 
which are worthy objects. 
The good will of the consuming public is the most valuable asset 
the cranberry growers can possess as an aid to the successful market- 
ing of their fruit. This good will must be secured and retained. It 
is for this reason that an unduly high price on cranberries is a matter 
