16 
BULLETIN 1109, U. S. DEPARTMENT OF AGRICULTURE. 
was that cranberries would have a very slow and moderate sale no 
matter what price was asked. But largely as the result of advertis- 
ing and efficient marketing methods, cranberries had an unusually 
successful season. The price mounted steadily from the middle of 
November to the last week in December,when it reached $22 a barrel. 
The advertisements were along educational lines. Much emphasis 
was placed upon methods of serving the fruit in such a way as to 
arouse and please the appetite. Because of the sugar shortage, 
attention was also given to methods of cooking the cranberry with 
much less than the usual amount of sugar. 
The following are a few expressions received by the exchange 
from the same agents and customers in widely scattered markets 
just before and just after the advertising campaign: 
A. Broker. — October 26: "Refuse con- 
firmation. Deaf, dumb, and blind to 
cranberries." 
B. Broker. — October 24: "We can not 
encourage any shipments in here until 
there is a better demand. Still have 
about 80 barrels of the last car Mayflower 
on hand." 
C. Broker. — October 24: "Cranberries 
are moving very slowly. I should be 
able to sell the car you wish to ship 
Friday but to be frank it will be a hard 
job." 
D. Broker. — October 25: "The jobbers 
seem to have it in their heads that cran- 
berries are not going to sell here to any 
great extent." 
E. Broker.— October 25: "Our cus- 
tomers are badly stuck with early blacks; 
one still has over 100 barrels on hand 
because there is absolutely no sale for 
cranberries at present." 
AFTER. 
A. Sold six cars in November. 
B. Sold 12 cars in November. Novem- 
ber 20: "The trade has waked up here in 
the last 24 hours and now seems to want 
its cranberries delivered at once. We 
congratulate you on the way you have 
handled the situation." 
C. Sold seven cars in November and 
could have sold many more. November 
29: "This mode of procedure is like 
frenzied finance, and it makes me dizzy 
to keep up. I hardly know where I 
stand, only I must have another car or 
two shortly and will look to you to get 
some for me." 
D. December 4: "Jobbers all out of 
cranberries. Can't you possibly divert 
or ship car? Would like to get enough 
to make a minimum car from Chicago. 
Want them to cost not more than $17.40 
delivered." 
E. November 27: "I find everybody 
demands their full share of berries; 
therefore I am in a pinch. I can not 
fill all my orders even if the next car 
contains 240 barrels. Of course I will be 
obliged to cut some of my customers 
down and they will squeal, because the 
demand has been very large and so much 
better than we expected." 
It is the belief of those in authority that if no advertising had 
been done during the year the crop would have netted less than $6 
a barrel, which was not considered a profitable price to the grower. 
