growers' national marketing agency. 
Table 1. — Cranberry production, 1909-1921. } 
[In barrels.] 
Year. 
Massachu- 
setts. 
New 
Jersey. 2 
Wisconsin. 
Total. 
1901-2 
240,000 
215,000 
204,000 
256,000 
146,000 
240,000 
285,000 
233,000 
373,000 
287,000 
273,000 
300,000 
339,000 
450,000 
234,900 
337, 700 
120, 600 
195,000 
360,000 
277,000 
105,000 
30,000 
168,000 
83,000 
88,000 
103,000 
121,000 
75,000 
165,000 
241,000 
143,000 
112,000 
100,700 
155,000 
184, 100 
168,500 
128,000 
126,700 
156,000 
130,000 
40,000 
46,000 
18,000 
21,000 
18,000 
45,000 
21,000 
12,000 
30,000 
16,000 
30,000 
45,000 
30,000 
33,000 
35,000 
'38,000 
27,000 
30,000 
40,000 
33,000 
385,000 
1902-3.. 
291,000 
1903-4... 
390,000 
1904-5 
360,000 
1905-6. . . 
252,000 
1906-7 
388,000 
1907-8 
427,000 
1908-9 
320,000 
1909-10 
568,000 
1910-11 
544,000 
1911-12 
446.000 
1912-13 
457,000 
1913-14.... 
469, 700 
1914-15 
638,000 
454,000 
1915-16 
1916-17 
544, 200 
275,600 
351,700 
1917-18 
1918-19 
556,000 
440,000 
1920-21 
Average 
268,310 
129, 150 
30,400 
427, 860 
■ These figures are based on freight records. Estimates of the Department of Agriculture extend only 
from 1912. The difference between the department figures and the figures of the American Cranberry 
Exchange from 1914 to 1920, here used, are not material. 
2 Includes Long Island production. 
If this situation were to be remedied several things had to be done. 
In the first place, the growers themselves would in some way have to 
cooperate rather than compete in the marketing of the crops. They 
were unanimous in the opinion that cranberry production could not 
nourish on the basis of individual bargaining in the sale of the product. 
The disastrous, wasteful competition among the buyers must cease, 
for it had its direct effect upon the growers through the medium of 
ruinously low prices. And the demand for cranberries must in some 
way be made to keep up with the prospective increase in production. 
How these things were accomplished is in a large measure the story 
of an efficient marketing movement. 
THE RISE OF NATIONAL COOPERATION. 
A new epoch in the history of cooperative marketing among cran- 
berry growers begins with the organization and operation of the 
Wisconsin Cranberry Sales Co. in 1906. This association was built 
on broader cooperative lines than were the New Jersey and Massa- 
chusetts companies. 
The Wisconsin growers agreed to pool and market all their berries 
through this newly formed company. A private car-lot shipper was 
appointed as exclusive selling agent. Over 90 per cent of the growers 
of the State joined the company and it found immediate success. 
The outstanding accomplishments of the members of this company 
in distributing their crop on the cooperative plan during the disas- 
