growers' national marketing agency. 3 
2. Marketing risks have been distributed equally among all mem- 
bers of the association by means of pooling systems. High and low- 
priced orders, losses and gains through market fluctuations, and the 
risks of transportation, are equally divided. Pools are, in effect, a 
form of market insurance. 
3. An advertising fund sufficient to bring the berries forcefully 
to the attention of the consuming public has been created by means 
of a small assessment per barrel. Through advertising, consumption 
has been increased to an extent sufficient to care for increased pro- 
3 50 
3 00 
2 50 
to 
§200 
2 
D 
Z 
X 
w 150 
Z 
100 
50 
1 1 
ACOMPARISONC 
APPLE PRICES PC 
>FCR* 
5R THE 
.NBERI 
: SEA* 
RY, PO 
SON 19 
TATO, 
20-1 
AND 
931 
Sj 
X 
•.», 
\ 
\ 
0* 
.-' 
— *■-— 
1 
^ 

• CRANBERRIES 
APPLES 
1913 = 100 
i 1 1 1 
3 50 
300 
2 50 
200" 
D 
Z 
Q 
Z 
100 
50 
!9EO 1921 
Fig. 2.— Apples, a staple fruit, and potatoes, a staple vegetable, did not fare so well as cranberries during 
the selling season of 1920-21. 
duction. Advertising has played an important part in the achieve- 
ments of the cranberry growers. 
4. u 'Glutted" and ''famine" markets have been eliminated by 
coordinating distribution from the three districts, and as a result 
market prices have been stabilized. Cranberry prices did not rise 
during the war in proportion to other prices. On the other hand, 
cranberry prices did not fall during the selling season of 1920-21, 
when prices of practically all farm products, as well as other commodi- 
ties, declined rapidly. (See figs. 2 and 3.) This stabilization of the 
market, together with the establishment of uniform methods of deal- 
ing with the wholesale and retail trade, has built up a good-will 
relationship with the trade to a degree which could not have been 
reached by the growers individually. 
