Contribution from the Bureau of Markets, 

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oe 
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CHARLES J. BRAND, Chief. 
Washington, D.C. Vv July 23,1918 
MARKETING PRACTICES OF WISCONSIN AND 
MINNESOTA CREAMERIES. 
By Roy C. Ports, Specialists in Marketing Dairy Products. 
CONTENTS. 
Page. | Page. 
Hn CEC HLO Wee see cin gee am Se en siecle wiaisieim i> =< 1 | Shrinkage of butter from creamery to market 7 
Factors which influence the marketing prac- Market methods of weighing...............- 8 
GICESLORCKEAM CMCSSscstee cane scissile aeecac= 1 | Marketing of butter by creameries.......-.-. 10 
Buying policies and methods of creameries- - 3 | Market distribution of creamery butter....-. 11 
Marketing of creamery by-products.-.....-..- DEIN COnCIUSIONEa- pees Nee ee tac kee eee 15 
Transportation of creamery butter to market 6 
INTRODUCTION. 
As information regarding the methods of marketing employed by 
the creameries in the two largest butter-producing States, Wisconsin 
‘and Minnesota, might be of interest to dairy farmers and of value 
to creamerymen, the marketing practices of these creameries were 
studied by the United States Department of Agriculture in coopera- 
tion with the University of Wisconsin, the University of Minnesota, 
and the Dairy and Food Department of the latter State.t In this 
bulletin the more important business phases of the marketing prac- 
tices of these creameries and the market distribution of creamery 
butter are presented. 
FACTORS WHICH INFLUENCE THE MARKETING PRACTICES OF 
CREAMERIES. 
The business operations of a creamery may be classified as those 
which are primarily (1) manufacturing practices, (2) business prac- 
tices, and (3) marketing practices. The manufacturing practices 



+Those participating directly in the investigation were Prof. B. H. Hibbard, Asher 
Hobson, and Paul Gillen, of the University of Wisconsin, Dr. L. D. H. Weld and O. B. 
Jesness, of the University of Minnesota, and Chris Johnsen of the Minnesota Dairy and 
Food Department. 
Nore.—This bulletin should be of interest to creamery men and dairy farmers in the 
United States. ; 
57299°—Bull. 690—18——_1 
