MARKETING PRACTICES OF CREAMEBRIES. 15 
CONCLUSIONS. 
The great majority of the creameries in Wisconsin and Minnesota 
usually produced a quality of butter for which there was an active 
market demand. The comparative ease with which creameries have 
been able to contract, or to sell their butter to wholesale receivers has 
not necessitated the employment of expert salesmanship. With 
traveling representatives of wholesale receivers willing to contract 
for the yearly output of the creameries and the contracts with re- 
ceivers frequently renewed year after year, individual rather than 
cooperative action among creameries in marketing butter has pre- 
vailed. In most instances the creameries have been well satisfied with 
the returns received and therefore the necessity of cooperation among 
creameries has not been strongly apparent. Thus the efforts toward 
organizing cooperative marketing federations of creameries for 
marketing butter independent of the regular wholesale outlets, have 
never found much favor or been developed to any great extent. 
The need for cooperative action among creameries in marketing 
their butter, and the advantages to be derived therefrom in the 
future, will depend upon the changes which take place in the market 
distribution and the butter marketing conditions in the larger whole- 
sale markets. The present increasing demand for manufacturers’ 
brands and for carload shipments of butter of uniform quality, in- 
dicates a growing change in marketing conditions, and suggests the 
need of cooperation among country creameries in standardizing the 
quality of their butter in accordance with such requirements as those 
of “State brands,” and of being better informed regarding market 
conditions and outlets for the sale and distribution of their product. 
Tt is possible that the benefits to be derived by cooperative action and 
through marketing federations of creameries may be more apparent 
in the future than in the past, as improved marketing methods are 
required to meet the problems which may arise under new marketing 
conditions. 7 
1The requirements of State brands in Minnesota, Michigan, and Iowa are given in 
Bulletin No. 456 of the U. S. Department of Agriculture, entitled ‘“‘ Marketing Creamery 
Butter.” 


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