MARKET MILK BUSINESS OF DETROIT, MICH., IN 1915. 15 
The table shows also that the milk dealers of Detroit handled a 
variety of goods in various-sized containers, some of which were 
demanded by relatively few customers. - This custom has developed 
because it was found advisable to supply the exact quantities in the 
kind and size of containers demanded. ‘To increase the demand for 
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s oe QIAULY RECEIPTS (NN PER CENT OF SWAPLY RECEIVED OWRING THE (FONT 
QULY SALLS IN PER CENT Of SALLS OF (71L4 OWING THE SIONTH 
Fig. 4.—Daily fluctuation in receipts and sales of milk in per cent of total supply and 
sales for the month. 
some special goods certain dealers often advertise them extensively, 
because it also tends to increase the sales of common milk and cream. 
The fluctuating daily demands in relation to the monthly sales of 
market milk are illustrated by figure 4. The daily sales of market 
RouTe 
NUMBERS — | 
emo (Ome ont plz SuralZe 
eet. oii 
ty 
wy NS 
“W200 : Bs $1005 
KR 7 iE 
S 4 Am: 755 
Q 7 \ 7% “ 0 
ie aN aly eee = acai re 
: | : ae ; a0 Ww 
s Se : 
3 0 Pewter fo aL 0 = 
= S 
—-—FINTS OF MILK VALUE OF ROUTE SALES 
——. QUARTS OF MILK QVUARTS OF BUTTERMILK 
Seeeeees Y2 PINTS QF CREAM ~-----G/LLS GF CREAM 
pce 5.—Chart showing one day’s sales on 14 retail routes serving approximately an 
eduat number of customers. 
* milk are shown in per cent of the total sales for the month. In 
order to furnish the exact quantities of goods that might be required 
by the trade at any time and hold the business, it was necessary for 
milk dealers to have on hand a sufficient quantity of goods to supply 
all probable demands. To avoid -excessive losses from surplus 
