AN EXAMPLE OF SUCCESSFUL FARM MANAGEMENT. 23 
MARKETING. 
A large part of the success of Mr. English is due to his ability 
in buying his materials and in selling his crops. He thoroughly 
understands marketing. Many of his sales are made directly to the 
consumer; but if it can be done advantageously, he sells in large 
quantities to dealers. Mr. English is very particular as to the quality 
of his products. He has built up such a reputation that everyone 
is anxious to buy his products, and often he would be able to sell 
more than he produces. At present the potato and apple crops are 
sold directly to the consumer. Milk and other crops are sold to 
dealers. In his reputation for quality and strict honesty he possesses 
an asset which has- contributed in no small way to his success. 
HOME LIFE. 
The family consists of a wife, who is as interested as her husband 
in the success of the farm and whose advice is eagerly sought in the 
conduct of the enterprise, a son who has attended high school in the 
city near by, and two younger children, a boy and a girl, who attend 
near-by city schools. The house has been remodeled since Mr. 
English purchased the farm. A water system which receives its 
supply from a spring on the side hill supplies water to the barn 
and house. The dwelling, with its modern plumbing and heating 
systems, is convenient and cheerful. 
SUMMARY. 
Success on this farm is due to wise management and proper adjust- 
ment of all phases of farm business — capital, labor, crops, animals, 
and marketing — in their economic relationships. This farmer se- 
cured all the aid he could from educational institutions, studied his 
farming as any good business ma-n would study his business, and 
successfully solved his problems one by one. 
The dairy has been the largest source of income from the first. 
Poor and unprofitable cows have been eliminated. Every cow that 
could not show a profit has been sent to the shambles. 
The labor necessary to run the dairy has been fully and profitably 
utilized by growing cash crops on the farm in addition to those 
needed for the dairy. This has reduced the cost of milk production. 
Diversification has been an important factor in the successful 
management of this farm. A rotation was built up with this three^ 
fold purpose in mind: (1) To maintain fertility and improve soil 
conditions, (2) to produce as much of the necessary animal rations 
as possible, and (3) to provide profitable cash crops. In this case a 
rotation on the river bottom land, with barley as the small grain and 
clover for hay, followed by corn for silage or potatoes for sale, best 
answered these purposes. 
