44 BULLETIN 1266, U. S. DEPARTMENT OF AGRICULTURE. 
of publishing the report on Fridays. The exchange does not at- 
tempt to fix prices. 
This exchange furthers the protection of both the sellers' and 
buyers' common interest and maintains fair trade practices. An 
agent operating on the exchange must assume the responsibility for 
collections on his sales, while in selling direct to the British retailer 
or wholesaler a Danish plant assumes this and other trade respon- 
sibilities. Although this association or exchange executes certain 
trade policies, it does not exercise any monopoly or restraint in the 
Danish bacon trade. 
The Danish factory notifies its agents of the amount of bacon 
available for British trade each week. The first of each week the 
agent canvasses his regular customers for orders and secures new 
buyers if his supply permits. The agents communicate the orders 
to the factory and shipments are consigned direct to the wholesaler's 
trade, or the bacon is shipped to a forwarding agent's ware- 
house in London or some other receiving port and is distributed from 
this point according to the agent's instructions. The bulk of the 
Danish bacon is consigned direct from the factory to British whole- 
sale provision houses, and the remainder is either shipped f. o. b. to 
retail companies or consigned to import agencies. 
Most plants have a large number of regular customers (whole- 
sale and large retail companies) who have been buying their product 
for many years. The consumer demands, through the retailer, the 
exact grade and cure of baccn that a certain factory supplies. To 
provide for this demand, many British wholesale houses receive 
regularly weekly consignments from the Danish cooperative plants. 
This direct connection with hundreds of British wholesale provision 
houses who supply through the retail shops in their respective terri- 
tory the regular British consumers of Danish products, encourages 
a healthy state in the Danish bacon trade. 
Among the cooperative plants selling bacon independently, two 
or three factories sell direct to the retailer. The manager of one of 
the most enterprising plants sells his weekly bacon output, f. o. b. 
basis, direct to British retailers. His weekly production is distri- 
buted among 80 to 100 retail customers on the British markets, most 
of whom operate from a few to perhaps 25 stores. The factory 
maintains three representatives in Great Britain. Although the 
factory has established some direct sales (standing weekly orders) to 
retailers, the bulk of the orders are secured by the British representa- 
tives each week and communicated to the factory which ships direct 
to the retailer. This type of marketing is a simple, direct method 
where supply and demand between producer and consumer is com- 
paratively stable. It displays trade confidence to a high degree. 
COOPERATIVE BACON WHOLESALE AGENCY IN ENGLAND. 
Danish producers began to engage in the wholesale bacon trade 
in England in L902 when three cooperative bacon plants established 
their own sales agency in England. Their aim or motive was to 
break away from the old established trade-form, to eliminate the 
British agent and to consign their bacon direct to their own sales 
agency, which would perform the services of both the agent and 
wholesale house and distribute direct to the retailer. The sales 
