COOPERATIVE MARKETING OF COTTON A7 
- 
a program depending on legal action to obtain support of members 
would eventually defeat its purpose. Coercion can not be substituted 
for education in providing an intelligent, informed, and sympathetic 
_ membership. 
_ The or ganization of the field-service departments and the meth- 
_ ods of conducting the work vary considerably in the different 
associations. Uniformity is being brought about, however, par- 
ticularly in those associations connected with the American Cotton 
Growers’ Exchange, through the adoption of the “ uniform field- 
service plan ” shown in Figure 11. This plan, which embodies the 
best experience of the several associations, was presented and 
approved at a field-service conference at Memphis, Tenn., December 
5 and 6, 1924. 
It provides for a director of field service in each organization, 
and for permanent district supervisors to be located in definite 
districts, each supervisor covering an area containing approxi- 
mately 2,000 members. Under the “district supervisors are the local 
solicitors or representatives, who are paid on a commission basis 
for temporary work, especially during the delivery season, in so- 
UNIFORM FIELD SERVICE PLAN 
BOARD OF DIRECTORS 
GENERAL MANAGER. 
DELIVERY RECORDS SALES RFCOROS 
OFFICE OF THE DIRECTOR OF FIELD SERVICE 
“52> ee, ie INFORMATION DEPT. [~~~~~—“"~"[-~"~"~"-"Té6mMuNI 
i] 
i; SUPERVISOR DISTRICT SUPERVISOR. | 
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I 
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| ae Tae 1 
iS 
a SCHOOL = oso) SCHOOL GROUP \ | GROUP SCHOOL GROUP SCHOOL GROUP 
COMMUMITY COMMUNITYT \LEADER/ | ADER/ |COMMUNITY[\LEADER / |ComMmuArTY ADER. 
: 
j es 
1; ---1 MEMBERS IN EACH DISTRICT 
--{FARM PAPERS NEWSPAPERS MAGAZINES = 
Be SSS SSS a a GENERAL 
BUSINESS MEN PUBLIC 
Fic. 11.—The field service organization and plan which was presented and approved at 
a conference of directors of field service, held at Memphis, Tenn., December 5—6, 1924, 
PY 
NOUSE ORGAN 
AEE TR 
; 
j in the office of the American Cotton Growers’ Exchange 
licitng members and expediting deliveries. The plan also con- 
templates the grouping of members and the selection of group 
leaders, one such leader for each 10 members. This leader is the 
point of contact and the spokesman for the group. The school 
‘community is recognized as the basis for local grouping. 
Immediately responsible to the field-service director, in the uni- 
form plan, is a director of publicity, who edits the association’s 
house organ that is sent tu all members, issues a field-service pile 
‘tin exclusively for field workers, prepares booklets, newspaper and 
‘Magazine articles, and other publicity material for various agencies 
and purposes. A bank man is provided for in the plan, in the 
event conditions warrant the employment of a representative to 
