UNITED STATES DEPARTMENT OF AGRICULTURE 
BULLETIN No. 456 d 
Contribution from Office of Markets and Rural Organization «Aj 
CHARLES J. BRAND, Chief J&$ m &Iru 
Washington, D. C. T February 5, 1917 
MARKETING CREAMERY BUTTER. 
By Roy C. Potts, Specialist in Marketing Dairy Products, and H. F. Meyee, 
Assistant in Marketing Dairy Products. 
CONTENTS. 
Page. 
Introduction 1 
Uniform quality of butter an important 
market requirement 2 
Packages for bulk butter 3 
Preparing packages for bulk butter ' 5 
Consumers' packages 8 
Transportation facilities for butter 13 
Wholesale trade organizations 1G 
Page. 
Market grades of creamery butter 17 
Market inspection of creamery butter 20 
Butter quotations 21 
Market distribution of creamery butter 26 
Cold-storage methods and facilities 28 
Brands and trade-marks for butter 31 
Advertising and salesmanship 35 
Summary 36 
INTRODUCTION. 
The purpose of this bulletin is to present in logical sequence general 
facts and information regarding the packing, shipping, and market- 
ing of creamery butter, which may be of interest to producers, dis- 
tributors, and consumers of dairy products, as well as students and 
dairy officials. It is not intended that this bulletin should contain 
only new facts, but rather to make available in one publication a 
great deal of information regarding the marketing of creamery but- 
ter, w T hich is of general interest. It should not be implied from the 
statement of any existing method or condition that the department 
thereby approves of such method or condition. A discussion of the 
more complex economic phases of butter marketing has been omitted 
purposely with the intention of treating them in future publications 
after further investigation and study. 
A general survey and investigation was conducted in over 50 
cities, in which the market requirements as well as methods and 
facilities for distribution were carefully studied. In each market 
visited numerous samples of butter were inspected and interviews 
were obtained with wholesale butter receivers, jobbers, brokers, man- 
Note. — This bulletin should be of special interest to manufacturers and distributors of 
creamery butter in the United States and of general interest to dairy farmers who sell 
cream to creameries. 
61166°— Bull. 456—17 1 
