MARKETING CREAMERY BUTTER. 11 
LESS-THAN-POUND PACKAGES. 
Two methods are used in marketing the less-than-pound packages. 
Some creameries nse cartons which carry less than a pound. Others 
use a special frame on their printer and either halve or quarter 
the regular pound print (2J by 2^ by 4f inches). Figure 8 shows 
this method of marketing one-fourth, one-half, and 1-pound prints, 
by using the 1 -pound carton. The individual pieces of butter are 
wrapped separately with parchment paper, consolidated into a pound 
package, and the whole wrapped with wax paper. When this 
method of putting up butter is employed an extra wholesale price 
of one-half to 1 cent a pound usually is obtained. 
In some cities a large portion of the butter is sold in these styles 
of packages. This custom is prevalent in the South and is increasing 
Fig. 8. — The standard carton used in the Middle West is 2h by 2\ by 4| inches. It may 
be used for full-pound prints, four quarter-pounds, or two half-pounds. 
in the North, particularly among consumers who demand small 
amounts, or prefer their butter in this style on account of its greater 
convenience in serving. 
ORNAMENTAL PRINTS. 
The custom is still quite prevalent in some of the eastern markets 
to imprint on each roll, crock, or print of butter an ornamental 
design or emblem. Illustrations of some of these designs are shown 
in figure 9. This is accomplished by an attachment to the cutter, 
which produces the desired impression as the butter passes beneath it. 
At the smaller creameries hand molds are used. The general use 
