MARKETING CREAMERY BUTTER, 31 
BRANDS AND TRADE-MARKS FOR BUTTER. 
Within recent years there has been a growing tendency to establish 
private brands and trade-marks for butter. The adoption of a pri- 
vate brand and the registration of it gives a distributor or creamery 
a basis for working up a special demand or trade, also for carrying 
on an advertising campaign. Designs and names which are intended 
as trade-marks may be registered in some States, and with the United 
States Patent Office at Washington, D. C. 
STATE BRANDS FOR BUTTER. 
Several States have adopted State brands for butter, the purposes 
of which have been varied. Oregon and Washington some years 
ago adopted a system of State brands which was intended to be used 
/\\ ^^^^w^m 1 mini 11 nr if A I 
Fig. 16. — Trade mark for "A 1" grade of Minnesota State Brand Butter. 
only on butter produced within the State. More recently the States 
of Minnesota, Iowa, and Michigan have provided for State brands 
which are intended to convey a guaranty of purity and quality. 
STANDARDS FOR STATE BRAND BUTTER. 
Minnesota was the first State to pass a law providing for the use 
of a State brand by butter and cheese factories when certain condi- 
tions are complied with. (Minnesota general laws of 1913, ch. 366.) 
The Minnesota State brand is patterned to some extent after the 
requirements of the Government export brand of Denmark, known 
as the " Lur " brand. The designs adopted for the two Minnesota 
brands are alike except in the lettering (Al) or (B). (See fig. 16.) 
The requirements for the use of the "Al " brand are more strict than 
for the " B." Following are the requirements for the use of the Al 
brand, as published in the Fifteenth Biennial Report, 1914, p„ 23, of 
the Minnesota Dairy and Food Commissioner. 
