BERRIES AND CHERRIES BY PARCEL POST. 
17 
strawberries, so that the cost of shipping them by parcel post is 
approximately the same as that of strawberries. 
The results of the experimental shipments of cherries show it is 
practicable from a physical standpoint to ship this fruit by parcel 
post if it is picked in the proper Condition and if care is exercised in 
picking, packing, and mailing. Whether or not it is practicable from 
an economic standpoint, depends upon the particular conditions in 
each case. The grower should compare the net returns that can be 
obtained by shipping cherries by parcel post with the net returns 
that can be realized by marketing through the regular channels, and 
then use the method by which he can obtain the greatest net profit. 
OBTAINING AND RETAINING CUSTOMERS. 
A grower who desires to develop a market for berries or cherries to 
be shipped by parcel post must, of course, secure customers and carry 
on the necessary business transactions. Many producers have friends 
and relatives in cities who would be glad to receive fruit direct from 
the grower. By securing friends or relatives as customers, a grower 
should be able to secure additional customers through their recom- 
mendations. In order to retain customers, produce of high quality 
and of good appearance must be furnished and the shipper must be 
prompt and businesslike in all his transactions. 
Further information relative to securing customers and maintaining 
business relations will be found in Farmers' Bulletin No. 922, Parcel 
Post Business Methods. 
