MARKETING PEANUTS $& 
The United Kingdom takes more of our peanuts than any other 
European country, and during the fiscal year 1919 received over 
b}/2 million pounds; but during the fiscal year 1922 only 12 carloads 
were shipped there; during the following year little more than 1 
carload, and for the year ended June 30, 1924, less than 1,000 pounds. 
Although the colonial possessions of Great Britain in India and 
Africa produce large quantities of peanuts, several factors in the 
peanut industry have felt that the British Isles offer a worth-while 
opportunity to push the sale of American-grown peanuts and espe- 
cially peanut products. Considerable advertising would doubtless 
be necessary, however, to arouse the interest of the English public. 
Until recently the street vender of peanuts was practically unknown 
in the British Isles and peanuts could be obtained only in the lower- 
class grocery stores; but now a fair-sized and increasing business is 
being done by London street peddlers in roasted peanuts, using 
mostly Chinese goods. The peanut is often called the " monkey 
nut" in England, from the fact that one of the chief uses for peanuts 
in the shell has been for feeding monkeys in the zoological gardens. 
It is generally sold to the poorer classes, and the English people gen- 
erally, especially outside of London, have not learned to eat peanuts. 
A considerable quantity of foreign-grown peanuts are sold in Belgium, 
Holland, and other European countries. 
Well-made American peanut butter, freshly salted peanuts, and 
the better grades of peanut candy deserve to be better known to the 
European public. Of the three, perhaps salted peanuts offer the best 
opportunity for the prospective exporter. For any of them, suffi- 
cient advertising to bring the product to the knowledge of the con- 
sumer would be essential for success. 
SUGGESTIONS 
Increasing demand for peanuts by making them more readily avail- 
able to the housewife. — It is believed that the sale of peanuts would 
be greatly stimulated if raw peanuts were made more readily avail- 
able to the housewife. Attractively lithographed cartons of 1, 2, 
and 5 pounds of raw peanuts, both in the shell and shelled goods, 
placed on the grocers ' shelves and counters, should find a ready sale, 
after suitable advertising, among those who want peanuts in greater 
quantities and at less expense than they can buy from street venders 
or small stores. The cartons should contain a circular telling how 
the peanuts can be prepared at home. The expenses of a national 
advertising campaign might be divided by a group of shellers or 
cleaners who would form, for the purpose of handling this portion 
of their output, an association shipping under one uniform label 
except that the name of each individual shipper could appear in one 
corner. These cartons could reach the retail grocer through the same 
channels by which he obtains other package goods. As shelled 
Eeanuts are liable to rancidity and weevil attack in hot weather, 
andlers should keep them under refrigeration during the summer 
months. 
Use of No. 2 and No. 3 shelled peanuts in butter or candy. — The 
peanut-candy and peanut-butter industries have suffered in the 
past from the fact that manufacturers have used so many shelled 
No. 2 peanuts in their products. If the raw materials are not of 
first quality, it is certain that the finished product can not be of the 
