MARKETING LETTUCE 
27 
analysis of the distribution because complete diversion and delivery 
records are not available, but the information at hand furnishes a 
fairly comprehensive idea of the destinations of shipments. Final 
destinations reported for more than 9,000 cars shipped from the 
Imperial Valley between January 8 and April 10, 1924, show that 
these cars went to 196 cities and towns in 44 States and the District 
of Columbia. Seven hundred and forty cars of lettuce shipped from 
Colorado points between August 6 and October 7, 1924, went to 58 
markets in 28 States and the District of Columbia. Twenty-one of 
the important receiving markets in the United States took 66.2 per 
cent of California's shipments and 62.3 per cent of Colorado's ship- 
ments. Distribution of the 1924 crop from California, New York, 
Fig. 19. — Final destinations are known for about 85 per cent of the lettuce ship- 
ments from Florida in 1924. New York City took more than half of the total 
and Florida, which together produced approximately 80 per cent of 
the total United States shipments, is shown in Figures IT, 18, 
and 19. 
Tables 3 and 4 constitute a record of the car lots of lettuce un- 
loaded in these 21 markets by months during 1924. 5 (See also fig. 
20.) 
5 These figures should not be construed as a complete record of all lettuce consumed 
in these markets during that year, for in most of them, local market gardeners supplied 
part of the demand by wagon or truck, and further supplies were received through un- 
reported less-than-carlot shipments by freight or express., For example, receipts of this 
sort in New York City from New Jersey producing sections in 1924 have been computed 
by the Bureau of Agricultural Economics as equivalent to 832 car lots. During the same 
year the equivalent of approximately 65 car lots was received in this way from New York 
producing sections. 
