MARKETING OF BERMUDA ONIONS 
DIVISION OF WHOLESALER'S DOLLAR 
NEW YORK 
27 
APR.' MAY APR'. MAY APR. MAY APR'. MAY APP.'MAY APR.'MAY 
1917 1918 1919 1920 1921 1922 
•shippers' loss 
AV. SHIPPERS PORTION ^^^k^ j 3| — SHIPPERS' PORTION 
. TRANSPORTATION COSTS <§§a£_^K TRANSPORTATION COST 
AV. PRODUCERS PORTION 
PRODUCERS' PORTION 
Fig. 7.— Over the 6-year period the producer received an average of 64 cents out of the dollar paid by the 
wholesaler, the shipper averaged 13 cents, and the cost of transportation was 23 cents. The chart calls 
attention to the fallacies that an observer can fall into by using such averages without reference to the 
data from which they are computed. For example, the average transportation cost in 1919 was 13 per 
cent of the wholesale selling price, but in 1921 the seasonal average was 39 per cent, or exactly three times 
as great on account of increased freight rates and lower prices. The producer received 44 per cent of the 
wholesale price on an average in 1921 and 76 per cent in 1922. Equal variation exists within each season. 
The average shipper made a gross profit of 30 cents a crate on May 2, 1922, and lost 36 cents a crate on 
May 15. Moreover, these charts refer to the average shipper for any given day. The margin received 
by any particular shipper will vary with his bargaining skill and a great many other circumstances that 
affect each given sale 
