CONSUMER PREFERENCES IN PURCHASE OF MEAT 
55 
Table 32. — Replies to the question: If you owned a market, what would you adver- 
tise about your meat ? 
Total 
num- 
ber 
of 
replies 
Percentage replying— 
Group 
Good 
qual- 
ity 
Sani- 
tary 
han- 
dling 
Eco- 
nom- 
ical 
prices 
Gov- 
ern- 
ment 
in 
spect- 
ed 
Food 
value 
Vari- 
ety 
Good 
ser- 
vice 
Reli- 
abil- 
ity 
Spe- 
cial 
prices 
American white: 1 
Poor class 
363 
417 
424 
411 
52.1 
50.0 
56.3 
56.5 
17.1 
26.1 
31.4 
33.1 
15.1 
13.9 
2.6 
2.4 
5.5 
4.3 
4.5 
3.9 
4.1 
2.2 
.5 
.5 
2.2 
2.4 
1.6 
.2 
0.6 
.2 
2.1 
2.2 
2.7 
.7 
.5 
1.0 
0.6 
.2 
.5 
Well-to-do class 
.2 
Total American white 
1,615 
53.7 
27.4 
8.3 
4.5 
1.7 
1.6 
1.3 
1.2 
.4 
Colored: 3 
130 
142 
33 
31 
73 
35 
28 
116 
55.4 
57.1 
75.8 
71.0 
52.0 
77.1 
57.1 
36.2 
29.2 
33.8 
12.1 
3.2 
43.8 
5.7 
35.7 
34.5 
8.5 
5.6 
6.1 
9.7 
.8 
6.1 
•2.1 
3.0 
16.1 
1.4 
Middle class 
1.4 
3.0 
Foreign: 
French 
German 3 
1.4 
1.4 
17.2 
7.2 
21.5 
Scandinavian 
.9 
.9 
3.4 
1.7 
.9 
i Replies from 10 cities: Birmingham, Denver, Fargo, Grand Forks, Lincoln, Minneapolis, New Orleans, 
Oklahoma City, San Francisco, and Washington. 
2 Replies from Birmingham, New Orleans, and Washington. 
3 Replies from Minneapolis and San Francisco. 
< Replies from Denver. 
Table 33. 
■Replies by cities to the question: If you owned a market, what would 
you advertise about your meatf 
[Middle class and well-to-do class American white replies combined] 
Total 
number 
of 
replies 
Percentage replying— 
City 
Good 
quality 
Sani- 
tary 
han- 
dling 
Econ- 
omical 
prices 
Govern- 
ment 
in- 
spected 
meats 
Variety 
of 
meats 
Food 
value 
Good 
Service 
Reli- 
ability 
Specials 
Birmingham 
100 
86 
83 
91 
100 
86 
87 
82 
91 
35 
62.0 
75.6 
28.9 
58.2 
69.0 
52.3 
21.9 
51.9 
44.0 
71.4 
36.0 
11.6 
35.0 
28.6 
29.0 
38.3 
13.8 
31.8 
36.1 
22.8 
" 3.T 
24.1 
5.5 
2.0 
"~37!"9~ 
2.4 
3.4 
2.9 
2.0 
7.0 
3.6 
3.3 
Denver 
2.3 
Fargo 
1.2 
2.2 
6.0 
2.2 
1.2 
Grand Forks 
Lincoln 
Minneapolis 
New Orleans... 
Oklahoma City 
San Francisco 
4.6 
6.9 
2.4 
12.1 
1.2 
6.9 
6.1 
2.2 
1.2 
8.0 
1.2 
2.3 
"""2.1" 
1.2 
1.2 
L~2 
2.2 
2.9 
Washington 
All cities 
841 
53.1 
28.8 
8.2 
4.4 
2.0 
1.3 
1.2 
.6 
.4 
