AMERICAN FRUIT AND PRODUCE AUCTIONS 
17 
A factor of in- 
creasing importance 
in connection with 
the distribution of 
fruits and produce 
sold at auction is the 
motor-truck line op- 
erator who estab- 
lishes regular routes 
in and around the 
large cities, supply- 
ing the needs of reg- 
ular customers in 
the small retail 
trade. Some of 
these truck lines 
have extended their 
operations from 30 
to 50 miles outside 
the markets. In Chi- 
cago eight motor- 
truck line operators 
purchased nearly 8 
per cent of the two 
and three - quarter 
millions of pack- 
ages sold by one 
auction company 
during a recent year. 
SALES CATALOGUES 
Catalogues are 
furnished by the 
auction companies 
describing each line, 
giving the name of 
the seller, the grow- 
er's name or brand, 
the grade and sizes, 
and other informa- 
tion, such as the time 
of sale, the location 
of the display, and 
the name of the auc- 
tioneer. These cata- 
logues are used by 
the buyers in in- 
specting the samples 
and by the auction- 
eer as a program for 
the sale. A sales cat- 
alogue is shown in 
Figure 9. 
55056°— 25 3 
' 
18 
LINES MARKS 
DESCRIPTION 
F C E 2179 
JOHN DOE 
CITRUS COMPANY 
A Brand 
F. G. E. CAR 31199 
VIA PENN. R. R. 
FLORIDA ORANGES 
574- 
150-3 176-22 
24 BOXES 
575 
200 
12 
576 
216 
28 
577 
250-15 288-1 
324-1 
16 
578 
Parts of 
marks opened 
4 
579 
B Brand 
150-1 176-10 
io 
580 
200 
12 
581 
216 
21 
582 
250 
19 
583 
288-3 324-5 
7 
384 
585 
Parts of 
marks opened 
A Brand 
76-1 106-2 
120-6 144-5 
168-7 196-2 
216-1 
5 
SATSUMAS 
23 HALF BOXES 
586 
Parts of 
marks opened 
1 
Pig. 9. — Page from a sales catalogue used during an auction 
sale 
