34 
BULLETIN 1261, U. S. DEPARTMENT OF AGEICULTUEE. 
Table 11. 
■Portion of retail price of oranges and lemons received by each agency 
and the -price at each stage of the marketing process. 
Portion 
Oranges. 
Lemons. 
Year 
retained 
by each 
Pack- 
ing 
Trans- 
Pack- 
ing 
Trans- 
ending — 
and price 
at each 
stage. 
Grower. 
and 
ex- 
change 
porta- 
tion 
agen- 
Whole- 
saler. 
Re- 
tailer. 
Grower. 
and 
ex- 
change 
porta- 
tion 
agen- 
Whole- 
saler. 
Re- 
tailer. 
serv- 
cies. 
serv- 
cies. 
ice. 
ice. 
1917 
f Portion. _ 
\Price 
$1.58 
$0.44 
$0.92 
$0.41 
$1.39 
$2.58 
$0. 79 
$0.88 
$0.64 
$2.46 
1.58 
2.02 
2.94 
3.35 
4.74 
2.58 
3.37 
4.25 
4.89 
7.35 
1918 
fPortion.. 
\Price " 
3.87 
.59 
.97 
.58 
1.62 
4.26 
.88 
.97 
.88 
2.76 
3.87 
4.46 
5.43 
6.01 
7.63 
4.26 
5.14 
6.11 
6.99 
9.75 
1919 
(Portion.. 
\Price 
3.06 
.58 
1.27 
.74 
2.15 
2.79 
.95 
1.31 
.92 
2.91 
3.06 
3.64 
4.91 
5.65 
7.80 
2.79 
3.74 
5.05 
5.97 
8.88 
1920 
/Portion.. 
\Price 
3.32 
.72 
1.29 
.68 
2.09 
1.73 
1.12 
1.48 
.82 
2.95 
3.32 
4.04 
5.33 
6.01 
8.10 
1.73 
2.85 
4.33 
5.15 
8.10 
1921 
fPortion.. 
\Price 
2.05 
.85 
1.66 
.64 
2.17 
2.67 
1.25 
1.49 
.89 
2.81 
2.05 
2.90 
4.56 
5.20 
7.37 
2.67 
3.92 
5.41 
6.30 
9.11 
5 - y e a r 
f Portion.. 
\ Price 
2.78 
.64 
1.22 
.61 
1.88 
2.80 
1.00 
1.23 
.83 
2.78 
average. 
2.78 
3.42 
4.64 
5.25 
7.13 
2.80 
3.80 
5.03 
5.86 
8.64 
Table 12. — Percentage of the retail price of oranges and lemons retained by the 
grower and the transportation and marketing agencies. 
Year end- 
ing- 
Percentage. 
Oranges. 
Grow- 
Pack- 
ing 
and ex- 
change. 
Trans 
porta- 
tion 
agen- 
cies. 
Whole- 
saler. 
Re- 
tailer. 
Lemons. 
Grow- 
er. 
Pack- 
ing 
and ex- 
change 
serv- 
ice. 
Trans- 
porta- 
tion 
agen- 
cies. 
Whole- 
saler. 
Re- 
tailer. 
1917 
1918 
1919 
1920 
1921 
5-year 
average. 
Per cent 
Accumulated per 
cent 
'Percent. _. 
Accumulated per 
cent 
[Per cent 
| Accumulated per 
cent 
Percent 
Accumulated per 
cent 
Percent.. 
| Accumulated per 
cent 
Per cent.. 
[Accumulated per 
cent 
33.3 
50.7 
50.7 
39.2 
39.2 
41.0 
41.0 
27.8 
27.8 
39.0 
39.0 
62.1 
12.7 
71.2 
16.3 
65.8 
22.5 
61.9 
17.1 
65.1 
70.7 
7.6 
78.8 
9.5 
72.4 
8.4 
74.2 
8.7 
70.6 
8.5 
73.1 
100.0 
21.2 
100.0 
27.6 
100.0 
25.8 
100.0 
29.4 
100.0 
26.4 
100.0 
35.1 
43.7 
43.7 
31.4 
31.4 
21.4 
21.4 
29.3 
29.3 
32.4 
32.4 
45.8 
9.0 
52.7 
10.7 
42.1 
13.8 
35.2 
13.7 
43.0 
11.6 
44.0 
12.0 
57.8 
10.0 
'62.7 
14.8 
56.9 
18.3 
53.5 
16.4 
59.4 
14.2 
58.2 
66.5 
9.0 
71.7 
10.4 
67.3 
10.1 
63.6 
9.8 
39.2 
9.6 
67.8 
33.5 
100.0 
28.3 
100.0 
32.7 
100.0 
36.4 
100.0 
30.8 
100.0 
32.2 
100.0 
The retailers' margin is considerably greater than that of the 
wholesaler. For oranges it has averaged $1.88 per box for the five- 
year period 1917-1921 and $2.78 per box for lemons for the same 
period, according to data collected by the exchange. In other words, 
the retailer during this period received an amount equal to 67.6 per 
cent of the grower's net receipts for each box of oranges which he 
handled, and only 2 cents less than the grower as a margin for each 
box of lemons handled during the same period. During 1920, ac- 
cording to these data, the retailer of lemons received as a margin $1.22 
per box more than the grower received for the fruit. 
As an average for the five-year period, 52 per cent of the total price 
paid for oranges by the consumer and 56 per cent of the price paid for 
lemons are absorbed by the transportation, wholesaling, and retailing 
agencies. 
<i 
