RETAIL MARKETING OF MEATS 
17 
VOLUME OF SALES OF STORES BY TYPES AND CLASSES 
Average and comparative annual sales. — The average annual sales 
for 1,448 stores of various types, the total number reporting in 7 
completely canvassed cities (Table 6), were reported as follows: 
Combination meat and grocery stores, $23,813.50; straight meat 
markets, '$40,829; chain stores, $56,743.50; stalls in public markets, 
$39,376.50. The average annual sales for the meat sections in the 
three department stores were $172,050; but these figures can not be 
considered conclusively representative, since the number of such 
stores canvassed was so small. The average annual sales of cash- 
and-carry stores of the various types were usually larger than of the 
service stores. 
Gross Margin in Delivery Stores 
PER CENT 
NE 
UNDER 
$25,000 
CN SE 
PC 
NE 
S5.00 
$50. 
CN 
1 TO 
300 
SE 
AM 
PC 
OUNT OF 
$50,001 TO 
$100,000 
NE CN SE 
SALES 
$ 100.001 TO 
$ 200,000 
PC NE CN SE PC 
NE 
OVER 
$200,000 
CN SE 
PC 
OF 
NET SALES 
32 
30 
28 
26 
24 
22 
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7C/7 a 
of re 
pres 
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Fig. 3. — Stores or markets are grouped by volume of annual net sales and by section of 
country. Percentages are calculated on basis of annual net sales as 100 per cent. 
Abbreviations : NE, Northeast section ; CN, Central section ; SE, Southeast section ; 
PC, Pacific coast section 
More representative information regarding chain systems was ob- 
tained by examination of the records of 15 large systems covering 
the year 1919 (Table 26) . In 7 cash-and-carry systems selling meats 
only, with a total of 120 stores, the average sales per store were 
$101,937.85; in 5 cash-and-carry systems selling both meats and 
groceries, with a total of 119 stores, the average "sales of meats per 
store were $45,681.66 ; in 3 delivery systems selling meats only, with 
a total of 27 stores, the average sales were $69,433.49. These chain 
systems, located principally in large cities, probably have larger 
sales per store than those in smaller places, but they show the usual 
larger sales in cash-and-carry than in service stores of the same 
type and larger meat sales in the straight meat stores than in stores 
of the combination type. 
15698°— 25 3 
