ESTABLISHED 1895 m 
GARDNER’S 
ANNUAL 27th CATALOG 
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1922 'Hi 
Faint Heart never uvon Fair Profit 
Soak a towel with water, hang it on a line and it will take about four hours to dry. Run 
the same towel through a “wringer” first however, and it will dry in about one hour. We 
have gone through the wringer, and consequently we are back in one year to a normal basis 
it might otherwise have required four years to reach. 
A year ago the average prices of grain, live stock, eggs, butter, vegetables and wool had 
reached the apex of an upward movement which started very soon after the outbreak of the 
war, and it was not then anticipated that prices would change materially during the present 
year In consequence production was stimulated and farmers freely employed labor at high 
wages to sow and harvest the crops. Then the swift drop came,— the “wringer” process set 
in, and today we have reached rock-bottom. No one connected with agriculture can deny 
this. 
Such a drop of course was inevitable, as we all know, and now that we can look back on 
it we are glad it came quickly. We’ve landed at the bottom and the agony is over. If 
prices of farm produce and seeds had declined slowly, it would have meant a business de- 
pression in our line that would have lasted several years. Instead however, prices crashed 
almost over night, and as a result the artificial price levels that were gradually created dur- 
ing the past four or five years, came tumbling down to their present low levels. This 
worked great hardships on many people no doubt, but these self-same people will tell you 
they are glad it’s over for now they know just where they stand and can go ahead with a 
reasonable security and a feeling of confidence. To quote President Harding, they feel they 
have reached “normalcy.” Hence, as business always travels in cycles with prices either on 
the upward or downward trend, it is logical to assume that we are now at the start of a 
cycle of prosperity and gradually increasing business in our line. 
Because of this of course, business is not going to come easy but nevertheless it is there 
for all those who go out after it. This autumn’s crop will cost the farmer much less than 
that of 1920 for, although the price levels of many supplies have kept fairly high, the cost ot 
feed has declined considerably and farm wages have fallen to half of what they were a year 
ago. There is moreover, among farmers a spirit of determination to extricate themselves by 
hard work from the position in which they were placed by the sudden fall in agricultural 
prices this last year, and to maintain the same acreage under crop with a minimum expen- 
diture on the employment of labor. Hitch this determination of the farmers with your deter- 
mination to work hard to place good seeds in their hands, and you will have a team that 
is going to win results. Once your customers learn how much more seed their dollar w 
buy thfs year 'than it has for the past two or three years, their natural desires will assert 
themselves and business will move forward. 
Consider the hen. She doesn’t stop scratching when worms are scarce. She knows it ey 
have only gone down into soft earth beneath the surface crust, and she goes down after them. 
So let’s Cut out fear and worry. They only hinder progress. Get a grip on your reserve 
courage anVstart a’ business offensive" This season will reward WSffl.jlSTj'SS 
that the estimated wealth of the United States today is three hundred billion dollars, a gain 
of fifty billion since 1914, why should this not be so? 
There is plenty of business that only needs going after. Intelligent work will win 
today just as it always has. , c , n 
gardner Seed Company 
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TRADE MARK REGISTERED 
NO. 143343 
