New Yorh Bolanical QariMn UDrary 
3 5185 00321 7823 
Kee p Your Car! 
The White Company’s Solution of 
the Annual Trading Problem 
Too many ears sold today are Iniilt to he traded; to last hut 
one or two years; of ordinarv materials; of extreme tlesign; and. 
therefore, quiekly useless and out of style. The seeoiuMiaiul mar- 
ket is flooded with sueh ears, and their value is next to nolhing;. 
There Are Praetieally No W hite Cars 
on the Second-Hand Market 
The real merit of any make of ear is best shown 
hv its absence from the secombhand market. 
Took through the classified lists of any news- 
paper. Note the scarcity of ^ bites in the <‘oliimn 
after column of cars advertise<l for sale. Tliink 
what this means. 
The chassis of W bite (’ars are built in the same 
factory, bv the same men, of the same identical 
materials as White Trucks. 
And the most essential points of motor truck 
Miperiorily -the features which have given Iiite 
the supremacy among all motor trm-ks, both in 
quantity and value of production are <liirability 
and continue<l economy of operation. 
The bodies of White Cars are j»roper in outline, 
<lit»nified and conser> alive, ami because never 
extreme, are always in style. 
While bodies are built, like lute chassis, to 
last for years, ami are not desigruMl to make the 
owner feel obliged, for mere apj>earance sake, to 
purchase a new car every year. 
Extreme styles in motor cars are clue more to 
the desire on the part of the manufacturer to 
force an imiiieilialc* inarkc't rather than to s<‘ll 
cars which will give definite salislacllon for 
years to conic. 
So thoroughly do<‘s the* pidilic bedieve* in the* 
superior wearing <|ualitics and coiiliniied <*cono- 
niy of operation of W bile* (.ars, that <‘\«‘ry W hilc* 
Dealer lias a waiting list for uscmI \Vhil<* (,ars 
w hich he cannot supply. 
The White Company, as fur as \\ lute (.ars are 
c’oncerned. has no s<M*ond-haml problem. 
And because the* demand for used W bile* < .urs so 
far exceeds the sup|dy. While Owiu'is are con- 
tinuallv importuned to trade* their <*ai's lor ollu*r 
makes, because deah*rs know that used W hiles 
can be sold immediately for tin* higlu*st cash price*. 
But W bite* Owners rare ly trade*. I'lie-y kimw that 
their e>ld W hile*s are helle r lenlay, imire* e*e ememi- 
ie*al te> operate*, and will be weirlli nmre* ne*\l 
year and in ye*ars to e*ome than the* new e*ars 
e>lfere*el in e\e*hange*. 
Buy rowr e*ar from a manufae lurer who builris 
fe>r ke'cps ne>t Ibr trailers. 
THE MAISUFACTURINO AS WELL THE SALES POLICY OE THE 
WHITE COMPANY' HAS ALII AY'S OPPOSED IKLQVEN'I 'IKADLS 
W e hsue separate catalogs for W hite "30" "10" and "60" Passenper Cars, also for W hite 
"Delivery Trucks" and "Heavy Service Trucks." We will pladly send the ones you want 
The White 
Company 
Manufacturers of Gasoline Motor Cars. Motor Trucks and Taxicahs 
C L E V E L A N D 
