January, 1914 
AMERICAN HOMES AND GARDENS 
IX 
.VSTS, @ 
SMART 
The Magazine of Individuality 
WOMEN OF TODAY must be gowned as individuals. They are 
no longer content to be cut from one pattern servants in the livery of 
fashion. Every woman wants her gown, her hat not one just like a 
thousand others. 
5 $ 
B 
Asa result— Poiret, Doucet, Cheruit, Paquin design for the individual; 
and there is Smart Styles, the magazine of individuality. 
Everything in Smart Styles is there for you. Every one of our artist's 
sketches from Paris ; every fascinating glimpse of fashionable life at home 
and abroad; every photograph along Fifth Avenue or the Riviera, at Palm 
Beach, of the stage will be for you to enjoy, The fashion talks will help 
you, the " boudoir chats" on health and beauty are yours to use, " what to 
buy and where is at your service. 
The fashions shown are the kind you like, smart, distinctive, but not ex- 
treme. And they will be shown for you, as an individual shown so that 
you may adapt every style to your own personality, exactly as Poiret 
would do in designing a gown for you. 
Smart Styles is a magazine for every woman who cares for dress distinc- 
tion, a magazine for you. The price is 25 cents a copy. But we will 
gladly send you six copies for the price of four, for the privilege of becom- 
ing acquainted. 
Send us the attached coupon with a dollar bill, at our risk, for the next 
six issues of Smart Styles, "the magazine of individuality." And send 
it at once; you want our January number and the edition is 
limited. 
The Jno. J. Mitchell Co. 
41 West 25th Street 
SMART 
STYLES 
S*-*©*- 
-m,. 
41 WEST 25th STREET 
NEW YORK 
NEW YORK 
I like the idea of a magazine 
that will apply the best in fashion 
to me as an individual. 
For the enclosed $1.00, please send me 
SMART STYLES for six months beginning 
with the January number. 
Name 
Address 
(Canadian and foreign price. $1.50) 
H. G. I 
