fl. Cai]i\ell &: Gfiiitle. 
ELABORATE Catalogues are the prevailing fashion, and in 
no business does it seem so necessary as in gardening ; 
but competition is so keen, that the business done is barely 
remunerative : the outlay is much out of proportion, and 
again, as a rule, they are often carelessly misplaced, and many, 
appropriate the information we give to their own benefit with- ' 
out ever thinking of us or the cost ; under these circumstances 
we hope we shall not be considered out of place in submitting 
the following: — 
The cost of printing 54,000 Catalogues is £792; postage, 
about £332 ; engravings and other innumerable incidental ex- 
penses bring the amount to above £1,300 per annum, which is 
a serious item in any business. 
We, therefore, trust to our 
readers’ generous response to 
our Trade Motto for the mass 
of valuable information, fully 
and freely given, to enable us 
to continue it in its present 
explanatory form, for nowhere 
does the good old adage apply 
more forcibly than in this case ; 
“ A number can assist one, but 
it is ruinous for one to help 
many.” We do our best to keep our customers correctly' 
informed on all popular and useful flowers and vegetables, thus 
adding a charm, pleasure, and profit for every lover of the 
garden. 
( i ) 
