A CURIOUS FLORAL NOVELTY FROM CENTRAL ASIA. 
MONARCH OF THE EAST. 
As originally named and offered by us. 
io 5 
This remarkable plant, as shown in the illustration, exhibits one 
of those extraordinary traits in nature that few are able to under- 
stand, for the magnificent flowers, as depicted, actually come out of 
the dry bulb without being placed in soil and water. 
The flower sheath sometimes reaches a length of nearly two 
feet, is of a red-brown colour, tipped with red and yellow, whilst 
Photographed and 
Copyrighted by /. C. & Co. 
FIRST GROWTH — THE 
FLOWER. 
sometimes reaching a height of 
three feet. In autumn this leaf 
fades, when water should be 
lessened, and as soon as it has died 
off, the bulb is lifted out of the soil, 
cleaned up, and placed in a dry 
condition in a warm room, when the previous year’s 
display may be repeated. 
“ The Monarch of the East is magnificent ; it is two feet high, has 
never had any soil nor any moisture, according to the directions sent with it, 
and is simply perfect. 1 intend to show it to all my friends as it is a remark- 
able curiosity.” — Mrs. Moore, Ardmore. 
“The Monarch of the East is a great success. Its length from base 
to tip is 28 J inches, and length of flower 27 inches. It has had no earth or 
water. To-day it emits a strong odour like Freesias.”— Miss Fryer, Clifton. 
A Lady Customer writes : “The one you sent us in the spring has done 
beautifully in both forms. I am anxious to introduce these Bulbs to my 
friends.” 
the inner parts of the flower are equally as brilliant. The bulb of 
this extraordinary plant needs only to be placed in some fancy 
receptacle, without water , in a warm room, or on the mantelshelf, 
when, without showing either leaves or roots, the flower makes its 
appearance, early in the year, thriving entirely upon the nourishment 
contained within the bulb. 
Directly after the flower fades and a growth appears to be 
coming from the bulb, it should be potted in a large pot in good 
soil and freely watered. Later on an umbrella-shaped leaf will be 
formed on a stout stalk spotted with a granite-like colour, and 
Photographed and Copyrighted by J. C. <S^ Co. 
SECOND GROWTH — THE LEAF. 
We have imported a limited quantity of this novelty, price is. 9d. each, carriage free. 
Although these plants will produce their flower in any warm, dry place without support, we offer 
Special Oriental Bowls for holding one Bulb. Price, 9d. and is. each. 
IfeVCtixJ 
2 37» 2 38 > & 97, High IIoi.born, London. — 1904. 
