EXPLANATORY NOTES ON THE MEANING OF OUR WELL-KNOWN TRADE MARK 
CARTER’S TESTED SEEDS 
T HE founder of our 
firm, James Carter, 
was, we believe, the first 
to guarantee the germin- 
ation of his garden seeds, 
nearly a hundred years 
ago. The practice, as 
shown in the following 
illustrations, is still fol- 
lowed, with the advan- 
tage of more scientific and 
up-to-date methods. The 
sign, Carter’s Tested 
Seeds, seen in the above 
photograph of our build- 
ings is in a significant 
position, as it is placed 
immediately over our 
laboratories at Raynes 
Park, wherein the scien- 
tific skill of our botanists and analyst, 
aided by the finest apparatus in the world 
(always open to inspection) should assure 
for this title the very best recommenda- 
tion. We were awarded the large silver 
medal for our own invented apparatus for 
seed testing at the recent 
Royal International Hor- 
ticultural Exhibition in 
London. All our seeds, 
after passing through our 
laboratory tests, are 
grown in our grounds at 
the same time as our cus- 
tomers grow them, to 
full maturity, so that we 
may assure ourselves of 
the quality and trueness 
of each variety. By ex- 
amining our trials from 
time to time we know 
exactly how the produce 
of our seeds should ap- 
pear in the gardens of 
our customers all over the 
world, making allowances 
for the various climates, and by the aid of 
our comparative tests (we try all British 
and Continental seeds of repute) we as- 
sure ourselves that our customers are 
growing “the best and only the best” and 
A No. 1 Germinator in Carter’s Laboratory 
Note the pull-out trays containing many small white 
pads, altogether containing thousands of counted 
Vegetable and Flower Seeds in their first growth 
