March, 1922 
FOREST AND STREAM 
125 
OUAIITY TACKIE 
Moth'Orcno 
Floating Fly Bug 
FIv 
Ore 
No 
970 
Trout'Oreno 
No. 971 
Aristocrats o’the brook 
-CAUGHT WITH SOUTH BEND LURES 
H IS HONOR — Mr. Trout — swims in a class by himself. To tempt his taste, 
which is ever-changing and mighty particular — to appeal to his fickle 
fancy, which is dependent upon conditions of weather and water — requires 
lures varying in kind and coloration. 
Countless record catches — the twenty-six brown beauties shown above as an 
example — have proven the merit of South Bend Trout Lures. They are first of 
all designed by experienced, and frequently, well known trout anglers. They 
are tied or made by master craftsmen in their art. 
Shown here are a few favorite South Bend Trout Lures. The Moth-Oreno, 
designed by Robert Page Lincoln, is a new moth lure; the Callmac is the famous 
Call J. McCarthy patented no-slip body floating bug, now a South Bend 
product; all are proven killers. See them at sporting goods stores everywhere. 
Send for our book “Fly Rod Lures,” showing complete line of lures 
for trout and other fly-rod angling. A postal brings it FREE. 
Sq’R’L'Orcnc 
Irout Fly 
Fuzz-Orcno 
Bucktail Trout Fly 
Callmac 
Trout Bug 
SOUTH BEND BAIT CO. 
1020B High Street • South Bend, Ind. 
= 5outK Bend Qualify I'flckle known by the oval trade-mark on golden-rod yellow ho^e* 
i 
In Writing to Advertisers mention Forest and 
