May, 1922 
FOREST AND STREAM 
213 
How is your safety in shooting insured? 
of your 
ammunition guaranteed? 
9 9 
• • • 
How is the reliability 
I T is impossible to distinguish by 
visual examination of smokeless 
shotgun powder — 
— a powder of standard quality from 
an inferior powder 
— a guaranteed powder from a non- 
guaranteed powder 
— a well-made powder from a poor- 
ly-made powder 
— a properly-made powder f r o m a 
I cheap powder 
I — a safe powder from a dangerous 
powder. 
* * * 
Four hundred and fifty million shot- 
■ gun shells loaded with smokeless pow- 
ders are sold annually. This means 
‘ four hundred and fifty million chances 
taken annually by sportsmen if inferior 
powders are used in the shells. 
What Protects the 
Sportsman? 
The only protection — the only guar- 
antee of safety to the sportsman is the 
brand name of a reliable powder on the 
shell case, the shell box and on the 
! shell itself. 
-) 5 - ■» * 
In buying shotgun shells it is most 
important to specify the kind of powder 
desired. 
It is the powder that makes the shot 
I ;go, therefore the powder is the most im- 
f portant part of the shell, 
j Without powder the best shell is noth- 
1 \ing — it will not shoot. 
' With inferior powder the best shell is 
\ but an inferior load and will give but 
‘ inferior results. 
The name of a high-quality powder 
I printed on the shell case, shell box and 
j >on the shell itself is the guarantee to the 
purchaser that he is getting a high-qual- 
ity load — and it is his only guarantee of 
powder quality. 
The Sportsman’s Insurance 
The name of a high-quality powder 
printed on the shell case, shell box and 
on tbe shell itself is the SPORTSMAN’S 
INSURANCE against the dangers of 
using inferior or defective powders 
which can easily mean an epidemic of 
burst guns resulting in painfully, or 
even fatally injured sportsmen, or 
sportsmen permanently maimed. 
The time to safeguard against acci- 
dents is before they happen. Sympathy 
is poor consolation for personal in- 
juries or destroyed guns. 
* * * 
For a quarter of a century, or almost 
since the advent of American-made 
smokeless shotgun powders, the prac- 
tice of branding the name of the powder 
on smokeless shells has obtained in this 
country. 
As a result, we have in this country 
to-day the best smokeless powders in the 
world — best because of their safety, the 
iron-clad guarantee behind them and 
THEIR LOW COST. 
Safety First — The 
Responsibility of the Dealer 
Where the quality of the powder is 
such an important factor in the safety 
of the merchandise sold, it is plainly 
the responsibility of the jobber and 
dealer to handle shells branded with the 
name of a reliable powder manufac- 
tured by a reputable powder maker. 
The name of a reliable powder on the 
shell case, shell box and shell itself is 
the guarantee to the jobber that he is 
ollering for .sale to dealers a safe and 
satisfactory article. 
It is the best guarantee the dealer can 
offer the sportsman that he is selling 
him safe and satisfactory shells. 
A continuation of the long estab- 
lished practice of selling shells branded 
with the name of a powder, guaranteed 
by a reputable manufacturer, relieves 
the jobber and dealer of the worry of 
legal responsibility in case of damage 
re.sulting from selling shells loaded 
with inferior powders unbranded. 
Improving the Quality 
of Powder 
The brand name of the powder on the 
shell case, shell box and the shell itself 
— the present practice — is the incentive 
which moves tbe reputable p o w d e r 
manufacturer to leave nothing undone 
to improve the quality of bis product, 
thus safeguarding the dealer and jobber 
selling his powder in shells and the 
sportsmen who .shoot it. 
The long established practice of 
branding the name of the powder on the 
shell case, shell box and the shell itself 
has saved American sportsmen from the 
dangers of unreliable powders. 
What Does This Protection 
Cost? 
Shells loaded with reliable |inwders, 
made by reputable jiowder manufac- 
turers. bearing the brand name of the 
powder, cost no more than shells con- 
taining a nameless powder, sold un- 
branded. 
Mr. Sportsman, you have always en- 
joyed this protection; it has cost you 
nothing. 
When buying shells make sure that the shell case, shell 
box and shell itself bear the name of a reliable powder 
iE. I. du Pont de Nemours & Co., Inc., Sporting Powder Division, Wilmington, Delaware 
In Writing to Advertisers mention Forest and Stream. It will identify you. 
