QUALITY TACKLE 
COMP^ 
South Bend 
riKE-ORENO 
No. 975 
TAKEN ON A SOUTH BEND MUSK-ORENO 
A nd fight it is, when that husky old battler of the shady depths — the Muskellunge 
. — grabs your Musk-Oreno and starts a long-lasting dash, seemingly for the other 
side of the world. He rushes — stops short, only to rush again; pulls by brute strength 
— dashes and breaks water in a succession of thrills, long to be remembered. Fresh 
water angling has no greater thrills than a Muskie hooked. 
To challenge the vicious, fighting tactics of the Muskie, requires lures and tackle, 
dependable instrength, which haveproventhemselvesoncountless catches as theabove. 
The Musk-Oreno, the Pike-Oreno, the Surf-Oreno, as well as numerous South Bend 
Bucktail baits, are tried, proven and tested Muskie lures. Thousands of anglers are 
high in their praise of the South Bend Level-Winding Anti-Back-Lash Reel for Muskie 
fishing. It “thumbs” itself, will not back-lash, and on the retrieve automatically 
winds the line smooth and level. , 
Qet our new book “Fishing — What Baits and When." 
Every angler should have it. Sent Free — a postal brings it. 
South Bend 
SURF-ORENO 
No. 963 
South BenJ 
MUSK-ORENO 
Ni'. 970 
South Bend 
Level ' Winding 
Anti-Back-Lash 
Reel 
SOUTH BEND BAIT CO 
102 14- High Street • South Bend» Ind. > 
Tn Writific; to Advertisers mention Forest and Stream. It will identify/ you. 
