Straight Turkish cigarettes con- 
tain too much. Turkish for most 
smokers. Fatima contains just 
enough — just enough to be rich 
without being ever rich ; just 
enough, in other words, to taste 
right and to keep on tasting right 
all day long. 
* . . and first at the 
world’s largest hote 
(JCt ’ Fatima leads — this time at the 
mammoth new Pennsylvania hotel ir 
New York. And, at nearly everv 
other of New York’s great hotels, 
Fatima outsells all other cigarettes, in- 
cluding even the most famous of the 
fancy-boxed straight Turkish brands. 
FATIMA 
S ensible Gicj arette 
“Just enough Turkish’ * 
