March, 1920 
FOREST AND STREAM 
13c 
c 7 he ^TCla^rlejrpiece Cci^riincj F^eel^r 
Below is shown the well known 
Shakespeare Level Winding device 
which winds the line perfectly even 
and level. 
Above is shown the famous South 
Bend Anti-Back Lash device, which 
entirely eliminates back lashes, 
snarls or tangles. 
THE SOUTH BEND ANTI- 
BACK-LASH-REEL 
Over fifty thousand of the famous South 
Bend Anti-Back-Lash-Reels — in use today — 
attest to its popularity. It absolutely can- 
not back-lash. It runs freely and thumbs 
itself. Makes casting easy for the beginner 
and easier for the expert. Guaranteed with- 
out time limitation. 
nnouncmq the 
SOUTH BEND LEVEL 
WINDING ANTI-BACK 
LASH CASTING REEL 
T O be able to throw your bait and line accurately and 
gracefully out o’er the water with never a back-lash, 
snarl or tangle — and then, on the “strike,” to quicklv 
“ reel him in ” with a perfectly taut, evenly wound line — 
there’s real bait-casting joy. 
And it’s that joy and sport of perfect casting which comes to anglers 
using the new South Bend Level Winding Anti-Back-Lash Reel, 
A Combination of Two of 
America’s Best Known Casting Beets 
The new South Bend is a mechanically perfected combination of the 
famous Anti-Back-Lash device of the South Bend Anti-Back-Lash 
Reel, with the Level Winding or spooling device of the celebrated 
Shakespeare. With it, thumbing and spooling are entirely elimin- 
ated. It absolutely cannot back-lash, and upon reeling in, the auto- 
matic spooling device, without any guidance whatever on the part of 
the caster, winds the line perfectly even and level, the same as the 
bobbin attachment on a sewing machine. 
Beginners, without previous practice, can cast with the same ease 
and accuracy as an expert with this new South Bend reel. More 
experienced anglers can realize its advantages for night fishing. 
Of strong, rigid construction, the frame and all component parts are of Liberty 
Silver. Design is perfectly plain with a rich French Gray, mirror-like satin finish. 
Agate jeweled spool caps with adjustable spring tension grips. Gearing is quad- 
ruple multiplying. Double grips are of white ivoroid. Capacity is 100 yards 
measured by 16 to 20 pound silk line. Absolutely guaranteed without time limita- 
tion. 
See this Reel at your Dealers 
Write for Booklet giving complete Details 
See this new South Bend at your dealers, or write for free booklet giving detail 
and complete information. Also ask for the "Days of Real Sport," our catalog 
showing complete line South Bend Quality Tackle for all fresh water fishing, and 
many species of salt water fish. A postal brings both catalog and reel folder. 
SOUTH BEND BAIT CO 
10284 Hitfh St . South Bend. Ind. 
