FOR PERFECT BAIT CASTING— 
THESE ARE THE REELS 
To cast perfectly — without a back-lash, snarl or tangle — is over 
half of the real thrill and sport of game-fishing. 
To make every cast a perfect cast— is the added pleasure and joy 
which comes to anglers using the South Bend Anti- Back- Lash 
Reel or the new South Bend Level Winding Anti-Back-Lash Reel. 
It is impossible to make other than a perfect cast, with either of these reels. 
Both have the famous South Bend Anti-Back-Lash feature, which in reality 
“thumbs” your reel for you. This device automatically stops the reel spool, 
the instant your bait “lands” at the end of the cast. 
The new South Bend Level Winding Anti-Back-Lash Reel is a combination of 
the South Bend Anti- Back- Lash feature, with the Level-Winding or spooling 
device of the celebrated Shakespeare. Upon retrieving or reeling in your 
line winds perfectly even and level, exactly the same as a sewing machine 
bobbin winds thread. 
Beginners, without previous practice, can cast perfectly with either of these reels. More ex- 
perienced anglers will readily appreciate the advantage of either of these reels for night fishing 
and other difficult casting conditions. 
Ask for these Reels — and other “Quality Tackle”- — at your Dealers 
South Bend Quality Tackle includes a complete line of successful baits and lures. The won- 
derful “Oreno" baits,— three shown here— have a reputation among anglers everywhere as 
"the greatest fish-getters made”. 
Send a postal for our book "The Days of Real Sport"— illustrated by Briggs. Gives valuable 
and proven fishing information- Shows complete line of "Quality Tackle". 
Demand South Bend Quality Tackle in golden-rod-yellow boxes 
bearing the below trade-mark 
SOUTH BEND BAIT CO. 
