IVith acknowledgments to K. C. B. 
Here’s how Joe’s 
fPsh story really started 
♦ 
WE CLAMBERED clown. 
HIS LUCK changed then. 
THROUGH HEAVY thickets. 
AND WE rowed the boat. 
OUT TO a rocky ledge. 
WHERE BLACK bass hide. 
THEN JOE let out a roar. 
FOR HIS cigar box. 
SO NOW Joe swears. 
THAT THOSE cigarettes. 
WERE SO blamed good. 
HE BAITED a hook. 
WITH ONE of them. 
AND CAUGHT a whale. 
HAD FISH lines in it. 
INSTEAD OF smokes. 
AND HE refused with scorn. 
PARTICULAR FISH, he says. 
HIMSELF AMONG them. 
ARE JUST the sort. 
OUR CIGARETTES. 
HE SAID they were not. 
EVEN FIT for bait. 
HE'D HAVE a man's smoke. 
OR NOTHING. 
Air-Tight Tins of 50 
Ask your dealer to show 
you the new vacuum- 
sealed tins of 50 Chester- 
fields. A compact, con- 
venient and absolutely 
AIR - TIGHT packing — 
the ci garettes keep fresh 
indefinitely. 
AND FOR an hour. 
HE GOT nothing. 
NOT EVEN a bite. 
WHILE WE pulled ’em in. 
AT LAST he grunted. 
“GIMME A cigarette.” 
AND IT just happened. 
THAT THEY satisfy. 
M ANY a cigar smoker will agree that Ches- 
terfields “satisfy.” They let you know 
you’re smoking. And yet they’re mild — mild 
and smooth. What’s the secret? Just knowing 
how to blend choice Turkish and Domestic 
tobaccos — just right! 
Liggett & Myers Tobacco Co. 
