Chapter 5 
state that we will soon be entering an era when we can make comparisons 
among cigarettes by more than merely standards of chemical constituents. 
DR. KOZLOWSKl: I imagine that the HARRIS ULTRA is an ultralow-tar 
cigarette, and it is perforated. And so, like other current 1-mg tar cigarettes, 
it might be 80 or 90 percent perforated, so you get air dilution of between 
80 and 90 percent. 1 am disappointed that the label, in talking about 
compensatory smoking factors, does not mention the issues of vent blocking 
and staying away from the vents, because in fact, increased puff numbers 
would have a relatively small effect, if this 90-percent dilution factor was 
not eliminated. 
DR. HARRIS: In designing that mock label, I did not attempt to be 
scientifically precise as to absolutely everything one would put in about 
proper directions for use or factors that might affect yield. Actually, your 
yields could vary, and then afterward put in a perforated tip. If you will 
look carefully, it was a 6-mg tar cigarette but with very high nicotine — 
1 mg of nicotine. 
One could argue, however, that if one is to continue to publish what 
basically are the FTC data, expanded possibly to include a high or low range, 
or to include other constituents, that there ought to be something about 
directions for appropriate use. 
DR. HEADEN: Dr. Harris, in proposing a possible design for a cigarette label, 
I would like to know your opinion of who you think the audience is for that 
label. Is it the tobacco industry and other regulators who might possibly be 
able to interpret the information that you have? Is it the consumer, who 
might smoke that cigarette, many of whom have lower educational levels, 
or would it be both? 
DR. HARRIS: I think it would have to be considerate of everyone and, 
although it may sound as if I would add the results of additional constituents 
just to satisfy some intellectually rarified audience, I raise the question, why 
do we put such a large array of constituents on our ordinary food supply? 
Some people might argue that we should not insult consumers by assuming 
that they cannot pick and choose, to understand or use meaningfully some 
forms of information rather than others. At this point, unless there is a 
solid confirmation that all those constituents of smoke, or characteristics 
of cigarettes, are simply summarized by the amount of tar, one wonders 
whether the lack of that information is at least deceiving some people. 
That is the best I can do to answer that. 
DR. SONDIK: Dr. Harris, the label is intriguing, and I would not want to 
spend too much time on it, but a couple of points might differentiate it 
from the FDA label, which I happen to believe is one of the major advances 
in nutrition. The FDA label is designed to aid people in developing their 
diets. Their diet consists of all types of food, and the idea is to integrate 
all of these things together, which is the idea behind putting all of these 
different measurements on it, not just a single measurement, such as 
calories, for example, or total fat. 
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