Chapter 13 
DR. HOFFMANN: But you have shown here, in your paper, it is very detailed. 
It is for the low-yielding figure and compensation. 
DR. DEBETHIZY: Yes, and you are right about that. 
DR. HOFFMANN: So, this is not a reason that we should work together? 
DR. DEBETHIZY: And we are quite willing to work with anybody, and that is 
why we are here today. 
DR. FREEMAN: Dr. Townsend, I just want to ask one question, and it may be 
a little naive. Several times you have mentioned the value of tar in cigarettes 
because you say it is associated with taste. Even conceding that although it 
seems to be a thing that is killing people. 
But what about nicotine? What it is the value of nicotine and cigarettes, 
and why could it not be dramatically reduced? 
DR. TOWNSEND: Nicotine, of course, is part of the smoking sensation. It 
does provide a sensation to the smoker. I think one of our competitors found 
that tobacco that had been treated to remove all the nicotine was not 
successful in the marketplace. 
More than that, just as I cannot look into the components of tar and say, 
this is a very important, tasteful, and flavorful compound. You know, I am 
not equipped as a chemist to say nicotine is an important compound for this 
aspect of taste characteristics. 
DR. FREEMAN: We will stop at this point. 
REFERENCES 
Federal Trade Commission. "FTC To Begin Cigarette Oliver, D. Prepared statement by the Federal Trade 
Testing." News release. August 1, 1967, p. 2. Commission chairman before the U.S. House 
Subcommittee on Transportation, Tourism, and 
Hazardous Materials, Committee on Energy and 
Commerce. May 4, 1988, p. 11. 
191 
