DR. TOWNSEND: Consumers responded to the calls for reduced-health- 
risk products for reduced-tar products that were made by the Surgeon 
General, Wynder and Hoffmann, and other members of the public health 
community. Consumers responded to that information, and they demanded 
of the industry a reduction in tar and nicotine yields from cigarettes. A 
standardized comparative, accurate, and reliable test method was required 
to accomplish that, and that was the purpose of the FTC method, to provide 
those comparative data. 
DR. PETITTI: So they could make decisions about health? 
DR. TOWNSEND: So they could make decisions about tar yields in the 
marketplace, which they were told by the public health community were 
related to health. 
DR. KOZLOWSKl: 1 think there are great concerns about how many 
consumers are getting the information about tar and nicotine yields as they 
exist now. 1 think at the last testing, the Federal Trade Commission reported 
tar and nicotine yields on upward of 900 cigarettes. According to the rules, 
the tobacco industry is not required to print tar and nicotine yields on 
cigarette packs. They are only in ads. What, in fact, is the percentage of 
cigarettes that are not advertised at all so that there is, in fact, no way for 
the consumer to know? 1 think that may, indeed, vary from manufacturer 
to manufacturer, but also in a related point some data have shown that 
it is on the ultralow tars that people are most likely to know the yields. 
It is also the fact that it is on the ultralow tars that the yields themselves 
are likely to be printed on the packs. Does the FTC know what percentage 
of brands are unadvertised and therefore consumers have no access to 
information on yields? 
MR. PEELER: We do not have those data, but we can get them for the panel 
if they like. 
DR. FREEMAN: Dr. Shiftman? 
DR. SHIFFMAN: I take it in a sense that we have a significant degree of 
consensus. I have heard the gentlemen from R.J. Reynolds say that they 
would be sympathetic to proposals that would provide more information for 
the consumer to make informed choices, and so, accordingly, I suggest that 
we shift from a mode of asking questions of them to a mode of considering 
proposals that would accomplish that goal on which we seem to have some 
consensus. 
DR. DEBETHIZY: Mr. Chairman, it might help if Mr. Peeler would clarify 
what the purpose of the FTC method is. I think there has been some 
confusion here. I know I have been asked 10 times what the purpose is, and 
if you do not mind doing that, I think if you could do that concisely, that 
would help. 
MR. PEELER: I would go back to the statement that I started with yesterday, 
and that is to say that the purpose of the FTC rankings when they were put 
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