Section II 
DR. FREEMAN: So, you favor going with numbers or not going with 
numbers? 
DR. HUGHES: We have a long morning ahead of us; I can be persuaded either 
way. My only point is there must be some information to the consumer that 
10 mg is not half the risk of 20. As long as that is in there, 1 am agreeable. 
DR. FREEMAN: 1 think it is conceivable that whatever we decide here could 
also be accompanied by something in writing to explain and educate the 
public. 1 think we should assume that could be done. 
DR. HUGHES: I would like to see if maybe Dr. Shiffman or Dr. Benowitz 
could give us a more concrete proposal here to make sure that we know what 
is going on because what 1 hear people saying, and I just want to make sure 
we are all saying the same thing, is that having a testing method that has a 
range of values, 1 do not know whether you want to call it the 95 percent vs. 
the 5 percent or something like that, some range of values based on doing 
different things, blocking holes and that sort of thing, but we are also talWng 
about one thing (I was unclear), is still reporting a mean or not reporting a 
mean? That is what I am confused about. 
DR. SHIFFMAN: You are suggesting that the current FTC system would 
represent a band? 
DR. HUGHES: So, not a range. So, is it from the 50th to the 95th percentile? 
DR. BENOWITZ: I do not think the current FTC is the 50th. 
DR. DEBETHIZY: Yes, I do not think we want the current FTC method to be 
the bottom. I mean if you are talking about a range, the range has a low and 
a high, and the FTC number is in the middle. So, I think that is important. 
If you are going to talk about a range, you have to talk about the whole range. 
DR. HUGHES: I think you have to have a range, but whether the FTC ends 
up in the middle I do not know. Let me suggest that I do not think that just 
getting an upper and a middle is fair to the consumer because there are 
consumers at the lower end who are getting more health benefit, if there is 
any, from the low-yield cigarettes than the average smoker, and I do not think 
it is fair to not portray that to them. So, I would like to see the full range. 
Everybody thinks they are the average. I would like to see it not 
have a mean. 
DR. FREEMAN: Dr. Cohen? 
DR. COHEN: I would guess that I am thinking ahead to what might happen 
in the marketplace, both competitively and with respect to smokers who are 
also consumers. I think that we have to understand that whatever analysis 
is done for internal purposes among specialists is one thing, but when 
information is presented to consumers in a form that they cannot handle, 
we cannot underrate the difficulty of educating them about that. It is not 
going to be easy to explain the idea of a range to consumers. I would ask 
the panel to consider a slightly different alternative, and that would be to 
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