Section II 
It has been communicated pretty clearly that if you cannot stop or are 
unwilling to stop, then reducing your tar intake is a good idea. 
DR. GIOVINO: I would like the Surgeon General's comments to be put on 
the record so that they could be stated exactly and hopefully they will be 
used exactly as stated. The Surgeon General said: 
The Public Health Service policy on lower tar and nicotine 
cigarettes must remain unchanged. The health risks of cigarette 
smoking can only be eliminated by quitting. For those who 
continue to smoke, some risk reduction may result from a 
switch to a lower tar and nicotine cigarette provided that 
no compensatory changes in style of smoking occur. 
I would ask that caveat be used when these types of statements are made. 
I would also remind us that while the relative risk studies on lung cancer 
may have controlled for number of cigarettes a day, and I am not sure of the 
methodology on those, they certainly have not controlled for changes in puff 
frequency or puff volume. So, one point I want to make is, let us make sure 
that we provide in any statements we make about the Surgeon General's 
statements the caveats that the Surgeon General's report provides, and the 
second point I would like to make is that the categorization of light and 
ultralight cigarettes in advertising and promotion is not always consistent. 
There are many exceptions to those rules that Ron Davis pointed out in his 
article in the American Journal of Public Health, and the current system of 
light and ultralight seems not totally consistent at times with the tar and 
nicotine ratings. 
DR. FREEMAN: Dr. Headen? 
DR. HEADEN: I want to go on record in support of the color-coded 
representation of the FTC information for the consumer and to go on record 
in support of a range rather than a single number. I would ask us to consider 
the point that Dr. Cohen made. It is important to design this information in 
a way that would encourage the tobacco industry to redesign cigarettes to 
conform to whatever standard we adopt, but I do believe that if there is a 
range that there will be an incentive on the part of the industry to lessen the 
width of that range. A cigarette brand that has a very broad range gives a 
very clear message to the consumer that the yield is variable, particularly 
when they consider the upper limit, and that there would be a high incentive 
for the industry to narrow the range of whatever yield there is for each of the 
cigarettes. 
DR. FREEMAN: Thank you very much. Because we have two other major 
elements to consider today, and it does not mean we cannot discuss more 
of this, we want to go to the second question, and you can continue to raise 
ideas on the first question as we go along because they do overlap a bit. 
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