Smoking and Tobacco Control Monograph No. 7 
with tar and nicotine. I want my patients to know about nicotine yield 
much more than I want them to know about riboflavin and cholesterol and 
that sort of thing. My question is, why have we not had the same public 
education campaign around nicotine yield, spending at least as much 
money as we did on the food pyramid? 
DR. KOZLOWSKl: To respond to that, there is a question of in whose 
jurisdiction does that campaign fall. 1 think it is not within the FTC brief 
in any explicit sense to do an extensive education campaign on it, and you 
have just heard that cigarette labeling falls under quite a different procedure. 
DR. FREEMAN: Dr. Townsend? 
DR. TOWNSEND: In response to Dr. Kozlowski's concern and your obvious 
concern about generics or unadvertised cigarettes being out there in the 
marketplace without any information, that really is not true. While the 
specific numbers are not advertised, the generic products are broken into 
categories of tar deliveries, the same as other brands. For example, you can 
find a generic sold as regular, lights or ultralights. There is information out 
there, even if there is no advertising that carries with it specific absolute 
FTC tar numbers. 
DR. FREEMAN: Would you clarify this point because 1 am a little confused. 
What would be the difference on the labeling of the generic product vs. the 
one that is advertised? 
DR. TOWNSEND: Let me take one example with the generic cigarette brand 
Doral. The packages are in different colors, the same as other brands, with 
dark green for the regular, light green for the lights, and a real light green 
or a white for the ultralights; and their tar category is stated on the package. 
That is a comparative measure of the FTC tar yield for those cigarettes even 
though there is no advertising that carries the FTC number with it. 
DR. FREEMAN: That is how they are similar. How do they differ? 
DR. TOWNSEND: What 1 am saying is that there is a distinction in the 
marketplace by virtue of what is written on the pack, that it is a light or 
an ultralight or a regular. 
DR. FREEMAN: 1 understand. 
DR. TOWNSEND: And by the color of the pack. 
DR. FREEMAN: But other than that, the numbers are not there? 
DR. TOWNSEND: Because many of these products are not advertised, the 
numbers in some cases are not available to consumers. 
DR. FREEMAN: You have clarified my point. Dr. Benowitz? 
DR. BENOWrrZ: One of the central recommendations of this panel should 
be that cigarette labeling include these warnings. The other issue that 
concerns all of us is consumer information, and even though it is not a 
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