Section II 
direct charge, I think we should make a strong recommendation that there be 
labeling about yields and the other issues we have been talking about. 
DR. FREEMAN: Are you speaking also on the generic cigarettes? 
DR. BENOWITZ: Yes, on all cigarettes. 
DR. FREEMAN: That is your recommendation? 
DR. BENOWITZ: Yes, because the FTC can regulate advertising, but what 
we are really talking about is labeling on the cigarette packs. If there is no 
vehicle for doing that now, 1 think we should recommend there be one. 
DR. FREEMAN: Yes, Dr. Rickert? 
DR. RICKERT: 1 would certainly support what Dr. Benowitz is saying, 
particularly given the amount of confusion that sometimes arises over the 
use of the terms "light," "ultralight," and so on. Unless these terms have 
been defined with some specific tar range associated with them, the use of 
the terms without that tar information is certainly open to the potential for 
misleading consumers. 
DR. FREEMAN: Dr. Woosley? 
DR. WOOSLEY: 1 agree with both of those statements wholeheartedly, but 
1 am concerned by the reality of labeling being proscribed by legislation so 
that it is not to be touched by anyone but Congress. If 1 am interpreting 
that correctly, that is a terrible situation to be in. Let me just go on to say 
that 1 believe the use of the terms "light" and "ultralight" in advertising are 
perceived as a claim. 1 think there needs to be a very strong message from 
this committee that those are perceived claims, and they carry with it the 
impression of improved health, and 1 think that is a form of advertising. 
DR. FREEMAN: Dr. Townsend, can you give the committee any sense of 
what percentage of cigarettes sold in America are in the generic category as 
opposed to the advertised category? 
DR. TOWNSEND: No, 1 really cannot. There are some generic products or 
low-cost products that are advertised; most, however, are not. 1 cannot give 
you an exact percentage right now. 
DR. FREEMAN: Thank you. Dr. Cohen? 
DR. COHEN: Dr. Townsend, are you asserting that for cigarettes the color of 
the package is intended to convey the tar level of the cigarette? 
DR. TOWNSEND: In practice, if you look at products that are in the market 
currently, in addition to having the category defined as regular, lights, or 
ultralights on the pack and in the advertising, in many cases the packs are 
different colors. If you look within one brand family, particular brands 
within that brand family that are in the different tar categories do have 
different pack colors. 
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